Samuel Lira: Ecommerce/ Marketing in San Diego, CA
Samuel Lira
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Ecommerce/ Marketing
San Diego | United States
Interests
Graphic design
Painting
Photography
Screen printing
Streetwear
Industries
Fashion
Lifestyle
Streetwear
Summary
Activity
Projects
No information
Work experience
Sugar Batch Cookies
Ecommerce Marketing Specialist Freelance | 12/2014 - 12/2023
* Lead the development and execution of ecommerce initiatives, ensuring alignment with business objectives.
* Managed and optimized Shopify store, including product listings, website design and UX enhancements.
* Analyze ecommerce metrics and KPIs to identify trends, opportunities and areas for improvements.
* Collaborate with business owner to coordinate campaigns and product launches.
* Stay updated on ecommerce trends and best practices, implementing innovative strategies to maximize sales and customer engagement.
* Implemented SEO and digital marketing strategies to increase online visibility and drive traffic. Managed Paid Ads (Facebook, IG, Google, Etsy, Yelp) with ROI of 2x
* Monitor inventory levels, oversee fulfillment process and ensure a seamless customer experience.
Ace Uniforms
Ecommerce Manager | 02/2022 - 07/2023
* Owned Profit & Loss statement for the ecommerce business spearheading efforts to maintain a 45% GPM through strategic decision making.
* Grew direct to consumer revenue +175% YoY.
* Developed personalized email campaigns to achieve 20% open rate MoM.
* Established baseline metrics/KPIs based on business goals and revamped Ace Uniforms website in 2022 to improve UI/UX.
* Migrated website from Sellers Commerce to BigCommerce in 2023 for enhanced performance, functionality, and optimization.
* Designed and execute promotional campaigns using Adobe Creative Suite
* Conducted analysis on vital business metrics and site performance, collaborated with key stakeholders to assess ROI, shared insights, and presented a strategic plan to drive business forward.
Rastaclat
Ecommerce Content Coordinator | 06/2020 - 02/2022
* Played a pivotal role in executing the digital strategy, contributing to a 67% YoY revenue growth.
* Coordinated the launch of the loyalty and referral programs resulting in an increase of 30% of repeat customers.
* Executed the site content strategy to support the digital marketing channels (SEO, Paid Search, Paid Social, Affiliate, Display, Email, SMS, Organic Social, Influencers), resulting in a 4x increase in overall ROAS.
* Played a key role in increasing Average Order Value (AOV) by 25%, focusing on effective merchandising strategies across the site.
* Identified, tested, and executed best-in-class online user experience methodologies that resulted in a 20% reduction in the cart abandonment rate.
* Contributed to building seasonal E-commerce strategies, ensuring alignment with brand strategies, and providing the business analysis of all programs.
Rastaclat
Retail Marketing AND Events Coordinator | 03/2018 - 06/2020
* Built partnerships with domestic/ global retailers and provided marketing, creative and digital assets to increase brand awareness and cohesive storytelling across B2B & DTC channels.
* Worked closely with stakeholders, cross departmentally and third parties to ensure cohesive branding and storytelling.
* Conducted website and physical store audits to identify opportunities and ensure brand guidelines are being followed.
* Planned, built and set up tradeshow booths - Project Womens, Sports Licensing & Tailgate Show, Zumiez 100K, Tillysland, Go Skate Day, Keep a Breast, Air Max Day
* Planned and executed retail tours to increase brand awareness in key accounts.
* Managed vendors to produce marketing assets for Tradeshows, brand activations, Global Brand Meetings
* Worked with retailers on co-op marketing campaigns to optimize budget and meet timelines.
Education history
National University
B.A Marketing | 2014 - 2015
National University
bachelors
Connections
Companies (0)
No information