Sanjay Pandey: Vice President- Crocs- MEA in Gurgaon

Heading Crocs MEA..

• Handpicked to spearhead India profit center operations with dual reporting to Board and Asia Pacific leadership retailing 600,000 pairs per annum from 425,000 pairs base. • Remained core member of APAC strategy team deliberating on country specific growth plans as well as collaborating on warm-weather footwear concept to create distribution set up specially for Tier 3 & 4 cities expansion. • Instrumental in launching technology-driven retail identity Pure in line with global mandate incepting experiential ethos to pilot 5 new-age outlets • Optimized & reduced the overheads & expanses in last 02 years to deliver EBITDA Positive in 7th year of operation in country. • Envisaged 5 year vision of 3x growth and strategized annual operating plan with defined goals fuelling annual revenue from INR 120 Cr to > INR 165 Cr • Revamped and reconfigured Clarks.in and launched uni-commerce marketplace with UX/UI and distribution capabilities showcasing global merchandise lines • Brought about targeted focus on e-commerce, channel distribution and exclusive retail to register >30% CAGR as against stagnant sales earlier • Strategized accurate product and pricing architecture positioning as affordable premium post Indian youth mindset doubling full-price sell-thru to 70% • Led second-rung leadership team of 6 and 170 functional members; mentored on customer centric operational excellence, best practices, and sales growth • Liaised with key accounts - Metro, Regal, Shopper's Stop, Central, Lifestyle for premium space, targeted campaigns building incremental 20% sales pipeline • Conceptualized brand marketing on best use strategy with an operating budget of INR 12 Cr across ATL/BTL/in-store/PR doubling spend on digital media • Initiated customer loyalty CRM and grievance cell programs with targeted campaigns to reduce complaints and double repeat customer base to >30%

Head buying and merchandising function for apparel & lifestyle and value format retain chains - Central, Brand Factory contributing to top-line of INR 4000 Cr • Remained core team member for location scout, experiential retail identity concept, category and space plan driving brand penetration to 76 doors • Headed the team of 40 constitute planner, buyer & merchandisers across apparel & lifestyle categories. • Conducted in-depth planning and analysis of on-board 250+ brands on good, best, better parameters to increase gross margin from INR 3800 to INR 4200 • Brought about focus to double private label contribution at 25% expanding high fashion merchandise range width and depth basis target consumer to enhance

Led sourcing operations management of 2 million units enhancing merchandise quality and on-time availability to register OTIF of 95% • Adopted 3-pronged approach of future projection based capacity booking, effective negotiations, and robust process reducing cost of procurement by 14% • Tapped into existing product design to launch institutional product line as per prevailing trends and consumer requirement reducing go-to-market to 30 days • Initiated and implemented best practices - just in time methodology, in-season bullet lines, evolving core range, strategic raw material and trims procurement

Brought in to head strategic sourcing operations managing a buying (OTB) budget of >INR 100 Cr contributing to fastest growing global market position • Streamlined systems and process bringing about synergic collaboration with vendor partners to enhance quality and compliances reducing rejections to <1% • Identified need and set-up 4 regional distribution centers pan-India with robust capabilities increasing stock fulfillment to 96%

Appointed to manage North+West region retail and merchandising operations with profit/loss responsibility doubling top-line contribution to >INR 64 Cr • Conducted in-depth market assessment to launch retail outlets, key accounts presence and distribution model to reach 300 doors within 1 year • Instrumental in strategic initiatives - new category launch (accessories), in- house production facility, China sourcing, factory outlets, South Asia expansion

ADVANCED CERTIFICATION Strategic Program on Radical Innovation from Massachusetts Institute of Technology, USA 2014