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Sasha Zwail: in Los Angeles, CA

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Sasha Zwail

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Los Angeles | United States
Skills

No information

Interests
Fashion
Music and all this creative!
Industries
Fashion
Lifestyle
Skate
Streetwear
Surf
Swim
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image add-black/Tori Praver

add-black/Tori Praver

Senior Designer | 01/2019 - 03/2020

• Lead all design and development for both swim and apparel categories. • Conceptualized and executed direction for each season, i.e design, photoshoots and branding • Initiate each season with extensive trend, color and silhouette research. • Collaborated with all departments to ensure cohesive company branding and product quality. • Oversaw brand from concept and development, to fit, photoshoots and marketing initiatives. • Worked closely with sales to create trend right SMU’s and brand presentations.
Image L*Space

L*Space

Designer | 06/2001 - 12/2018

• Design for apparel and swim categories. • Elevate sales of apparel division through extensive brand realignment. • Collaborate with all departments to ensure streamlined company branding and product quality. • Integrate requirements from sales for SMU requests. • Ability to follow design integrity from concept to production. • Develop original designs for presentation through concept hand sketching. • Define product detailing with CAD drawings, line sheets and tech packs. • Utilize trend resources in order to create color, print and style direction.
Image Perry Ellis International

Perry Ellis International

Associate Swimwear Designer | 02/2013 - 06/2015

Brands: Jantzen / Private Label/ Off Price • Contributed to design for varied company SMU clients and main line brands. • Analysis of target market subdivisions to develop designs based on sell through response. • Collaborated with merchandising and development to scrutinize cost versus value to ensure quality with profit. • Executed line sheets with inclusion of stylized concept illustrations. • Developed mood boards to define print and color palettes based on extensive trend and market research. • Utilized PLM to create detailed BOMs for accurate production. • Participated in weekly fittings and styling for catalogue content.
Image The Green Dragon Group

The Green Dragon Group

Associate Designer | 01/2011 - 02/2013

Brands: Green Dragon/ Pink Lotus/ Private Label • Active and lifestyle design based on fit for knit, woven and performance textiles. • Development in specialty washes, dyes, screen printing and embellishments. • Collaboration with sales team to development needs and requirements for SMUs. • Contributor in weekly meetings for all brands presenting current trend analysis, mood boards, and inspiration. • Utilized Illustrator to create flat sketches and line sheets.
Image The Green Dragon Group

The Green Dragon Group

Assistant Designer | 10/2008 - 01/2011

Brands: Green Dragon/ Pink Lotus/ Private Label • Active and lifestyle design based on fit for knit, woven and performance textiles. • Development in specialty washes, dyes, screen printing and embellishments. • Collaboration with sales team to development needs and requirements for SMUs. • Contributor in weekly meetings for all brands presenting current trend analysis, mood boards, and inspiration.
Image Eccentric Symphony

Eccentric Symphony

Assistant Designer/ Intern | 11/2007 - 02/2008

- Managed sample production, visual merchandising, styling and set design
Image Pret-a-Porter

Pret-a-Porter

In-House Designer/ Intern | 01/2004 - 01/2007

- Design, Sewing, Draping, merchandising and sales
Education history
Image The Fashion Institute of Design and Merchandising

The Fashion Institute of Design and Merchandising

Associates of Arts Degree | 2006 - 2008

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1501 Lincoln Blvd.#1014 Venice, CA. 90291