Scott Doty: Sales Director in Charlotte, NC
Scott Doty
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Sales Director
Charlotte | United States
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Summary
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Work experience
North Point Brands, LLC (DBA Wingo Outdoors & Cheeky Fishing)
Sales Director | 11/2020 - 01/2024
• Directed all wholesale and custom sales functions for two distinct brands – Wingo Outdoors and Cheeky Fishing – across three core business channels: outdoor recreation, fishing, and pet.
• Grew gross revenue 160% over 3 years, expanding retail distribution by over 200%.
• Navigated increased sales demand during “covid boom” and subsequent lag in consumer demand, mitigating revenue loss via creative sales programs and strategic retailer partnerships.
• Developed seasonal sales programs for pre-season and in-season sell-in, merchandising, marketing, and dealer promotions.
• Lead a sales force of 8-12 independent representatives across two brands and multiple sales channels.
• Managed inside sales and dealer service employee to support accounts and maximize sales opportunities.
• Created and implemented territory-specific and account-specific sales plans with clearly defined goals.
• Cultivated and managed all aspects of business with national and key accounts (i.e. Bass Pro Shops/Cabela’s, Scheels, Sportsman’s Warehouse, Academy Sports, etc.).
• Utilized inventory management software to manage orders, dealer information, and report sales performance.
• Forecasted wholesale revenue and product demand on seasonal and annual basis.
• Engaged retailers and consumers to understand SWOT (strengths, weaknesses, opportunities, threats) and integrate feedback into product development, marketing, and merchandising initiatives.
• Monitored and enforced MAP and third-party seller policies.
• Represented both brands at various trade shows, consumer events, store promotions, etc.
Korkers Products, LLC
Sales Manager, Eastern North America | 05/2010 - 11/2020
• Managed all sales functions in the eastern US and Canada for outdoor footwear brand across three core business channels: outdoor recreation, fishing, and work/industrial.
• Lead a multi-channel sales force of inside and outside sales representatives to grow revenue in the region from $800 thousand in 2010 to over $3 million in 2019, representing roughly 50% of company revenue.
• Developed seasonal sales programs for sell-in and implemented territory-specific and account-specific sales plans with clearly defined goals.
• Managed all aspects of business with key eastern accounts (i.e. Bass Pro Shops/Cabela’s, Dick’s Sporting Goods/Field & Stream, LL Bean, Orvis, Academy Sports, EMS, Kittery Trading Post, etc.).
• Forecasted revenue and product demand with bottom-up analysis.
• Utilized CRM database and reporting tools to analyze and communicate sales performance.
• Represented company at various trade shows, consumer events, store promotions, etc.
WDawsons, Inc
Independent Sales Representative | 06/2006 - 05/2010
• Managed sales in seven Mid-Atlantic states (VA, WV, MD, DE, PA, NJ, & NY) for various fly fishing equipment manufacturers (ex. Sage, Redington, Rio, Umpqua, Tibor, Fishpond, Croakies, Buff, etc.).
• Worked with approximately 125 independent fly fishing and outdoor retailers to conduct sales calls, plan orders, lead sales training & product clinics, promote products, and provide customer service.
• Administered pro purchase program for all professional guides in the territory.
• Represented companies and provided dealer support at regional shows and events.
• Generated gross territory sales of over $2 million.
Education history
University of North Carolina at Chapel Hill
B.A. in Psychology | 1993 - 1997
Universidad La Salle & Alliant International University
Spanish language coursework | 2003 - 2006
The Leadership Lab, Outdoor Industry Association
Professional Development | 2021 - 2021
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