Sean Heal: Senior Marketing Manager, West Region in Carlsbad, CA
Sean Heal
Senior Marketing Manager, West Region
Carlsbad | United States
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Summary
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Work experience
William Grant & Sons
Senior Marketing Manager, West Region | 02/2012 - Current
• Manage 30 States aligning with the Young’s Market and Republic National distributor networks
• Manage 2 Division Marketing Associates and oversee 16 Portfolio Marketing Managers
• Manage the execution, strategic planning and communication of our national brand plans and programming to our sales force, distributor network and PR/media partners
• Responsible for securing, negotiating and managing the execution of all digital, print, radio and OOH media
• Budget management and allocation to drive cost effective marketing programs with clear objectives
• Manage and collaborate with agency partners and sales to execute brand activations for all large scale/signature sponsorships (ie: BottleRock, Outside Lands, Bumbershoot, Kaaboo, Weenie Roast, LA Food & Wine, SF Eat & Drink, Coachella, AEG Venue partnerships, etc)
• Evaluate and measure the ROI for all marketing programs, while managing to our fiscal budget
• Oversee Brand Ambassador and local PR team to drive editorial spreads, soci
William Grant & Sons/Momentum
Stoli Vodka Brand Ambassador | 06/2011 - 02/2012
• Champion the Stolichnaya brand to build strong relationships with the trade, media and distributor
• Secure local sponsorship opportunities that showcase the Stolichnaya brands
• Key objectives, drink menu placements, staff and distributor trainings, event sponsorships, key account velocity and overall depletions
• Collaborate with national brand teams to develop local marketing programs to drive new consumer trial and loyalty
• Secure local media partners to drive brand messaging and consumer trial
• Manage marketing budget to achieve key objectives
Diageo/MKTG
Event Manager | 06/2008 - 05/2011
• Managed three full time Assistant Event Managers and 125 part time brand ambassadors
• Tracked and managed an annual marketing budget of $3 million
• Executed and managed over 2,400 events per fiscal year
• Developed point of sale, on premise programs and responsible for communicating these programs to the sales team
• Managed, staffed and executed national programs: House of Johnnie Walker, Cuervo AVP, Captain Morgan First Pitch, Cuervo Tradicional Día de los Muertos, Crown Royal Rodeo, etc
Brown Forman/The Hive Strategic Marketing
Field Marketing Manager | 03/2005 - 06/2008
• Developed and maintained relationships with key buyers at on premise accounts to increase overall volume through event execution, securing new drink menu placements, staff trainings and new distribution
• Managed a marketing budget to leverage sponsorship opportunities, local media opportunities and promotional activity that aligned with the national brand strategies
• Executed and managed nationally generated events: Studio 7, Finlandia Finnishing School, SoCo Music Experience and Tuaca Body Art Ball
• Manged marketing and sales execution for Jack Daniel's, Herradura Tequila, Southern Comfort, Woodford Reserve
Education history
Dominican University of California
Degree (BA) | 1998 - 2002
MM Robinson High School
High School Diploma | 1993 - 1998
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