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Shanda Hurst: Ecommerce Director in Phoenix, Oregon

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Shanda Hurst

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Ecommerce Director
Phoenix | United States
Skills
  • promotions
  • seo
  • A/B Testing
  • agile product owner
  • ecommerce
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Interests
crabbing
mountian biking
boating
art
theater
Painting
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Industries
Swim
Fashion
Yoga
Music
Wake
Lifestyle
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HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Organifi

Organifi

Ecommerce Director | 04/2021 - 09/2023

At Organifi, I drove transformative e-commerce strategies, achieving a notable 200% lift in key metrics—ROAS, LTV, CAC, CVR, and churn—through strategic channel diversification and optimized user journeys. My leadership extended to executing an impactful AB testing roadmap, resulting in a consistent 5% CVR, doubled CVR for new customers, and a 76% surge in direct traffic CVR, achieved through a meticulous blend of qualitative insights and rigorous data analysis. I played a pivotal role in implementing successful Loyalty, Subscription, and CRM strategies, contributing to the generation of 30% of monthly revenue and a remarkable 50% increase in renewal rates. Efficiently managing an agile team of developers, I oversaw web merchandizing, product launches, brand redesign, software implementations, SEO, and optimization efforts. Additionally, I successfully planned and executed strategic promotional calendars, reversing a negative profit trend and achieving record-breaking performance during the cyber holiday season. My tenure at Organifi underscores my ability to drive comprehensive e-commerce strategies, optimize user experiences, and deliver exceptional results.
Image Harry & David

Harry & David

Digital Marketing Supervisor | 04/2018 - 04/2021

At Harry and David, I led the creation of impactful marketing and A/B testing roadmaps, significantly enhancing the performance of mobile devices and SMS/push platforms, resulting in remarkable year-over-year increases of over 100%. My role extended to orchestrating and executing comprehensive go-to-market plans, where swift, data-driven decisions fueled over 5% revenue growth during the holiday season, surpassing expectations in a high-impact environment. I defined high-level workflows to streamline campaign execution, fostering improved collaboration across departments. My leadership was evident in pioneering efficiency improvements and strengthening interdepartmental relationships, showcasing a commitment to organizational excellence.
Image Rocky Mountain ATV

Rocky Mountain ATV

Ecommerce Director | 01/2016 - 01/2018

Education history
Image Arizona State University

Arizona State University

AA | 2009 - 2011

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1501 Lincoln Blvd.#1014 Venice, CA. 90291