Shane Baglini: Marketing Manager in Ardmore, PA
Shane Baglini
Marketing Manager
Ardmore | United States
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Summary
Activity
Projects
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Work experience
Spectra by Comcast Spectacor
Marketing Manager | 11/2014 - Current
? Member of Spectra by Comcast Spectacor business development team, working with Spectra Venue Management, Food & Hospitality, and Ticketing & Fan Engagement to secure new clients and grow brand awareness
? Coordinate the design and content of RFP responses, new business proposals, and oral presentations on behalf of Spectra Venue Management, Food & Hospitality, and Ticketing & Fan Engagement
o New business clients secured include: Holiday Bowl, Radford University, Hudson River Park, Sandy Springs, GA
? Work with various on-site staff members and regional management to develop, customize, and update sponsorship sales collateral on an as-needed basis
? Develop and manage advertising campaigns, including ad placements, budgeting, and design/content development
? Design, customize, and maintain Spectra and client marketing materials, including case studies, company brochures, company websites, and similar items
? Develop and distribute external communications, including press releases, email newsletters, and client surveys
? Assist in sponsorship fulfillment for select clients on an as-needed basis
? Participate in miscellaneous projects pertaining to business development for Spectra and Comcast Spectacor business units
o Proficiency in Mac and PC OS
Valley Preferred Cycling Center
Communications Manager | 03/2013 - 10/2014
? Social Media Coordinator
? Raised Facebook reach by 30,000
? Increased social media following by 30% overall
? Created facility’s first ever Instagram account, Snapchat, and Pinterest
? Overall social following increase of 30%
? Actively engage with local and regional media to create visibility for the facility in print and on television
? Produce press releases, web site content, and marketing/promotional materials
? Integral in redesign of www.thevelodrome.com
? Including graphic design, all content creating, HTML back end coding, site concept, theme, and idea
? Wrote all content posted on thevelodrome.com and in the monthly program
? Produce yearly proof of performance book and sponsorship sales proposal
? Manage CMS system and front end management of thevelodrome.com including HTML coding and CSS
? Develop weekly race entertainment and PA script.
? Supervisory role with race day staff including training, scheduling, and evaluating staff members
? Supervised 25 race day interns, 4 part time interns, 6 full-time interns, and a number of volunteers
? Generated $15,000 in vendor sales for bi-annual cycling trade show
? Emcee during in race promotions
? Develop, organize, and implement all in race entertainment including music and promotions
? Community Programs Coordinator
? Responsible for scheduling, marketing, and promoting community cycling programs
? Key in coordination of events including World series of Bicycling, Victory BrewGrass Fest, and Walk MS
? Serve as liaison between renting party and lead operations, marketing, promotion of events
? Main contact between National MS Society and Valley Preferred Cycling Center in first event at facility
? Software Proficiencies: Adobe Creative Suite (Premiere, After Effects, Photoshop, Illustrator), MS Office
Cover32.com
Miami Dolphins Writer | 01/2014 - 06/2014
? Produce weekly articles relating to news about the Miami Dolphins
? Active in social media marketing and awareness of Cover 32 brand
? Utilize AP style in content creation
Times News
Freelance Writer | 01/2013 - 06/2013
? Responsible for covering high school sports and generating feature stories
? Duties include covering games, interviewing players, meeting hard deadlines, and writing pieces for publication
East Stroudsburg University
Graduate Assistant | 08/2012 - 05/2013
? Conducted extensive research in the area of social media, specifically consumer satisfaction with current social media marketing practices employed by sport organizations
? Served as primary contact between IronMan 70.3 Pocono Mountains and 20+ student volunteers for the event
? Organized times, dates, travel, and attendance of event
? Assisted with university open houses, and comprehensive exams
? Worked closely with Professors and other GA’s to effectively improve the visibility of the department
Lafayette College
Athletic Communication Assistant | 09/2010 - 04/2011
? Active in all phases of athletic communications, from sports information to marketing
? Experienced Video Editor and Webcaster
? Software: Photoshop, and NewTek Tricaster Pro, video editing software
? Director of live webcasts, utilizing up to three cameras, including commercials and ad sponsorships, and inserting in game statistics and headlines
? Involved in the production, filming, editing, and direction of all videos and stories shown on Lafayette Sports Network (LSN) All-Access
Education history
East Stroudsburg University
BS | 2006 - 2010
East Stroudsburg University
MS | 2012 - 2013
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