shayla crowell: Social Media Marketing & Surf Instructor in Encinitas, CA
Summary
Activity
Projects
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Work experience
Fulcrum Surf Inc
Social Media Marketing & Surf Instructor | 08/2022 - Current
• Lead development of all social media pages and create innovative blog posts to drive audience.
• Experienced in developing e-commerce via Facebook & Instagram.
• Executing Instagram reel production from filming, editing, caption writing, and posting.
• Runs creative promotions.
• Generated invigoration of social media content aligning with the marketing strategy of the company.
• Filming clients' footage at Kelly Slater Wave Co.
• Coaching clients' surf methods both in water and on land.
Beran Group & Suntide Mimosas
Social Media Marking/ Content Creation | 02/2023 - 04/2023
• Lead development of all social media pages and create innovative blog posts to drive audience.
• Generated invigorating social media content.
• Worked to ensure social media tactics were aligned with the overall marketing strategy of the company.
• Produces, directs, & edits digital content for social media platforms including Tiktok & Instagram.
• Start to finish meeting project deadlines for clients.
• Organizes reports with detailed communication throughout production to ensure brand culture aligns.
• Leads with an entrepreneurial mindset, while providing triumph in trouble-shooting.
• Unleashes creative possibilities within the current social media trends in the health, wellness, & action
sports industries.
• Elevated Suntide's brand culture by representing products on social media platforms as an influencer
sharing authentic belief to products.
Stryve Biltong
BRAND AMBASSADOR (SAN DIEGO TEAM) | 02/2021 - 05/2022
Communication, driven to motivate others and share my
Event set-up and closure of demos
ability to create, time manage, and plan. Aiming to leverage a
Product knowledge
Proficiently communicating to point of contacts
proven knowledge of conflict resolution, relationship
Pallet Jack & heavy lifting management, and customer service skills to successfully fill
Collaborating brand-to-brand sales w/Costcos (SanDiego region)
Choice Juicery & Superfood Bar
SMOOTHIE BARISTA & SUPERFOOD SPECIALIST | 05/2018 - 08/2021
Education history
CALIFORNIA STATE UNIVERSITY
Bachelor of Arts | 2020 - 2022
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