Shellyn Hazard: in Tustin, CA

Lead the development and growth of business with key customers. Work to increase sales and acquire new business through opportunity based planning for all and new channels of businesses.

National account management lead for the national West coast based customers for various foodservice and national specialty retail customer. This included foodservice customers such as Del Taco, In-n-Out, Disney, Pacific Theaters, etc. as well as Old Navy, Westfield Malls, LA Fitness, and CMG. Led the strategic planning process with these customers and built joint plans to grow the business as well as acquire new business. I worked in multiple channels of business such as restaurants, theme parks, movie theatres, contract feeders, convenience stores, malls, fitness, mobile caterers, and specialty retail customers.

I spent 10 years in various marketing functions for Coca-Cola. I started as a customer marketing manager working with national, regional and local customers on ways to grow their business. These include customers such as McDonalds, Subway, Culver, DIsney, Edwards Theaters, In-n-Out Burger, Round Table Pizza, and Universal Studios. I then was a group marketing manager managing a group of customer marketing managers to build their skills and help them lead the marketing strategy and planning processes with their customers. I led the process for the region. I then spent time as the QSR marketing consultant nationally creating the channel strategy and plans as well as innovative program for the channel nationally.

Developed and executed corporate marketing and sales plans for National Account customers and developed long-term partnerships and strategic alliances with key customers, e.g. Marriott, Service America, McDonalds. I was also responsible for new product development and total customer development. I also spent time as brand marketer and sales manager prior to last role.