Sherry Chapman: in Long Beach, CA
Sherry Chapman
Long Beach | United States
Skills
No information
Interests
Creativity
Learning new things
Ideas
Smart people
Exploring why we buy what we buy and how to influence that.
Industries
Lifestyle
Summary
Activity
Projects
No information
Work experience
Fuhu, Inc
Director Content Marketing and Merchandising Fuhu Networks | 02/2014 - 11/2015
Development and execution of children's content products for the Fuhu network. Acquisition of content from the major brands and studio's and merchandising content for consumption and purchase on Fuhu network.
Market analysis and study for Smart Display category. Launch of industry first 20" and 24'" tablet for kids and families on the nabi platform.
Dane/Gigastone and Duracell Flash Memory
Sr. Director of Marketing | 09/2010 - 02/2014
Run the Dane-Elec marketing organization that includes the award winning my-Ditto product line, Duracell Flash Memory License, Disney License and Marvel License. The marketing organization comprises of consumer, business and OEM product units and focuses efforts on channel marketing, product marketing and development and marketing communications. The organization supports, North America, Latin America, Europe and Netherlands business regions.
Westinghouse Digital Electronics
Sr. Marketing Manager | 07/2005 - 03/2010
Develop and execute all marketing programs for the top LCD TV, Monitor, Digital Photo Frame, Commercial Display and Digital Signage manufacturer in the USA, Westinghouse Digital Electronic. Provide strategic marketing direction on all product lines for consumer and commercial business units including hardware and software products
Thales Navigation- Magellan
Channel Marketing Manager | 06/2004 - 07/2005
Supported the Magellan consumer brand channel business for North America. Specifically, directly assisted Magellan sales directors and National Rep firms in the development of channel initiatives. Initiatives included product launches for both (GPS) Portable Location Devices and Vehicle Navigation. As well as special packaging and bundle opportunities at the major CES retailers in North America.
Corel Corporation
Regional Marketing Manager North America | 01/2003 - 01/2004
Managed channel marketing initiatives for Corel’s North American business, reporting directly into the EVP Worldwide Marketing, located in Ottawa, Ontario, Canada. As the Regional Marketing Manager, responsible for all channel marketing services for consumer segment of retailers, resellers, system integrators, and independent software vendors. Corel’s flagship products include; WordPerfect, CorelDraw Graphics Suite and Painter.
Creative and marketing agency
Contract: Business Development/AE | 01/2002 - 01/2003
Provided business development, account executive and marketing services.
Insider Marketing
Director of Strategic Business Development/Business Strategist | 02/1999 - 11/2002
Responsible for client acquisition, as well as the development and the retention of new clients for consulting, creative and PR services.
CompUSA
Promotions/Marketing Supervisor | 01/1995 - 01/1999
Supervised CompUSA’s promotional department for the retail business. This included the execution of national sponsorships, product launches and event coordination.
• Successful product launches to over 160 retail stores and the Internet, iMac/Apple, Windows 98/Microsoft and SmartSuite 97/Lotus
• Executed national sponsorships with PGA Players Championship, Major League Baseball All-Star Game, Academy Awards and Citrus Bowl annually
• Maintained CompUSA’s rebate program which produced rebate dollars in excess of $20M annually. Created and set industry standards for rebate programs
• Supervised all events and promotional activities for CompUSA’s retail store grand openings. This included full interior and exterior decorations, entertainment, vendor coordination, direct mail, radio, Internet, newspaper advertisement and sweepstakes execution.
• 1998 Presidential Award of Excellence for Advertising
Education history
State University of New York College at Cortland
BA | 1989 - 1992
Connections
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