Stan Madrid: Vice President of Marketing in Castle Rock, CO

Stan Madrid

Vice President of Marketing
Castle Rock | United States
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Work experience
Image UPTIME ENERGY DRINK

UPTIME ENERGY DRINK

Vice President of Marketing | 11/2017 - Current

• Assist in growing brand sales from $13.5 million to $20 million • Lead development of brand outreach campaigns via PR, social media, print and broadcast mediums • Spearhead creation and implementation of brand marketing strategies and resource allocation • Implement cross-functional collaboration with sales teams around go-to-market and channel strategies • Drive athlete marketing via development of programming for three NBA brand-sponsored athletes • Provide strategic direction and leveraging of business assets and sponsorships to deliver targeted ROI • Maximize strategic partnerships via collaboration with internal and external stakeholders
Image SNYDER'S-LANCE, INC

SNYDER'S-LANCE, INC

Senior Director of Field Marketing | 04/2014 - 11/2017

• Assisted in Kettle Brand's growth from a $204 million to $265 million brand • Successfully created and launched first ever national field marketing program for Diamond Foods/S-L • Pioneered development and execution of digital initiatives to amplify OOH campaigns, opinion leader engagement and target consumer outreach • Assisted in development of brand imaging recognized by industry and consumers as a hallmark for credible, grass-roots, word-of-mouth marketing success • Provide strategic leadership direction across marketing mix elements aimed at business growth
Image RED BULL NORTH AMERICA, INC

RED BULL NORTH AMERICA, INC

Director of Marketing | 03/2007 - 04/2014

• Assisted in business unit sales growth from $200 million to $325 million (2006-2014) • Coordinated launch of multiple digital campaigns around high profile national and international events to drive brand awareness and consumer engagement • Spearheaded realignment of business unit marketing objectives and personnel • Provide coaching and personnel development to team of 14 field marketing managers across 16 state region • Maintained fiscal oversight and P&L of region's marketing budget to ensure strong ROI on activities
Image RED BULL NORTH AMERICA, INC

RED BULL NORTH AMERICA, INC

Director of Marketing | 03/2004 - 08/2007

Image RED BULL NORTH AMERICA, INC

RED BULL NORTH AMERICA, INC

Director | 01/2003 - 03/2004

• National liaison with international HQ to drive global program innovation and alignment • Delivered ownership, direction and oversight of national $35 million sampling program • Successfully developed and introduced national resources to enhance efficiency/effectiveness of program personnel and overall running of Mobile Energy Program
Image RED BULL NORTH AMERICA, INC

RED BULL NORTH AMERICA, INC

Division Marketing Manager | 01/2001 - 12/2002

• Team leadership, field support and mentoring to five Southern California Field Marketing Managers • Liaison with sales counterparts to develop effective retail programming initiatives
Image RED BULL NORTH AMERICA, INC

RED BULL NORTH AMERICA, INC

Field Marketing Manager | 04/1999 - 12/2000

• Catalyst for the introduction of Red Bull Energy Drink into Orange County, CA • Spearheaded market's sampling program, collegiate marketing initiatives, event activations, and market network development
Image CITY OF ANAHEIM

CITY OF ANAHEIM

Administrative Services Coordinator / Assistant to the City Manager | 05/1996 - 04/1999

• Strategic plan development for special projects assigned by City Manager and Anaheim City Council • Prepared and delivered oral presentations to Anaheim City Council, civic and community groups • Served as bilingual media relations contact for City Manager's Office
Image CITY OF ANAHEIM

CITY OF ANAHEIM

Neighborhood Services Supervisor | 10/1995 - 05/1996

• City liaison between city residents and local city government departments and resources • Coordinated development of bilingual communication strategies and resident informational materials • Utilized problem solving and consensus building techniques to resolve citizen concerns and complaints ACHIEVEMENTS & SPECIAL INTERESTS
Image International Communication Intercultural and Developmental Communication Division

International Communication Intercultural and Developmental Communication Division

Co-author of article | 09/1994 - 10/1994

(Journal of Advertising Research, Vol. 34, No. 5, September/October 1994) • Member of Leadership Anaheim and Anaheim Sister Cities Organization • Four-year collegiate Team Captain: Cross Country and Track and Field teams • Served as distance/road racing coach for International Sports Exchange U.S. team in Shanghai, China • Represented United States in international track and field, and distance running competitions: Sweden, China, and Taiwan • Fluent in Spanish
Education history
Image California State University

California State University

Master of Arts

Image California State University

California State University

Bachelor of Arts

Image University of Phoenix

University of Phoenix

Master of Business Administration

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1501 Lincoln Blvd.#1014 Venice, CA. 90291