Stephen Wilcox: in Shakopee, MN

• Executed brand research identifying the “Explorer” as Blackburn’s brand archetype. • Lead business to its most profitable direct-to-consumer sales month to date – 11% above previous record month. • Increased web traffic by 12% and conversion rate by 24.8% over same period previous year with targeted email, social media and paid search campaigns. • Increased social media followers by 6% and engagement rate by 242%. • Developed top-tier pro athlete roster to include Tyler McCaul and Rachel Strait. • Lead overall brand strategy and identity.

• Lead overall brand strategy and identity. • Created and successfully executed long-range plans focused on achieving YoY double-digit growth. • Developed and implemented annual marketing plans, and managed annual marketing budgets. • Manage media planning and buying across all three brands for endemic media, paid search, remarketing, and Google Shopping exceeding industry benchmarks across all vehicles. • Launched sponsored athlete program under the Teravail brand extending social media audience by over 100k followers. • Grew web traffic across all three brands by an average of 45% YoY over four years w/ Teravail as the outlier growing 193% over that time. • Lead initiative to bring 45NRTH, Teravail and Whiskey Parts Co brands direct-to-consumer while simplifying front-end development.

• Developed and managed execution of annual brand marketing plan. • Managed media planning and buying: web, in-app and print. • Oversaw development of brand marketing messaging and distribution to international distributor base. • Managed professional and amateur athletes from selection, to contract negotiations, to budget allocation and content development. • Produced and managed annual BMX contest, Mongoose Jam, one of the leading BMX contests in the US at the time garnering over 80 million impressions annually. • Develop and implement product launch plans introducing new lines and technologies to consumers annually. • Executed market research studies including competitor analysis and consumer research influencing brand and product initiatives. • Managed partnerships with brands including Vans, Monster Energy, Shimano, Ethika and Fox to increase Mongoose’s credibility within the action sports space.

• Worked closely with PR agency of record to place products and brands in front of key publications for review and promotional opportunities resulting in over 1 billion media impressions for the Schwinn brand annually. • Developed and executed on-site activation strategies at brand sponsored events. • Assisted in the development of a new-to-market POP interactive shopper assistant tool. o Increased sales by 6.7% at test stores over control stores.