Steven Medina: Freelance in San Diego, CA
Steven Medina
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Freelance
San Diego | United States
Skills
No information
Interests
Fashion
Music
Apparel
Street wear
Trends
Summary
Activity
Projects
No information
Work experience
Medina Designs
Freelance | 11/2019 - Current
- Acquired certification in Project Management utilizing skills such as virtual team management, WBS, gantt charts, internal and external communication and team building
- Achieved certification in Mobile Application Development utilizing programming languages and tools such as HTML/CSS, JavaScript, jQuery Mobile, JSON, PouchDB and Monaca Cloud IDE
- Procured new clients and providing services such as YouTube video editing, social media banner creation and marketing email creation
VitaCup
Sr. Visual Designer | 11/2019 - 03/2020
- Collaborated with Copy Writers, Media Buyers, Marketing Director and Customer Experience Director to create narratives for brand campaigns and product launches from concept to implementation with data analysis
- Developed elevated content for Amazon Marketplace with Sr. Amazon Marketing Manager including hero images, secondary images, EBC content and brand content resulting in increased conversions
- Coordinated with Web Developers and Junior Designers to establish UI Library, build brand style guide, establish new email marketing formats and implement new UX methods to website
- Created visual assets for web and print with a conversion centered mindset for use across many marketing services including product photography, social media advertisements, video advertisements, web banners and emails
Event Network
Product Designer | 03/2015 - 11/2019
- Coordinated with VP’s of Purchasing and Purchasing teams to develop narratives for merchandise collections resulting in clear communication of direction to art team
- Created uniquely tailored graphics for 100+ partners inclusive of branding, packaging, apparel, accessories and souvenir
- Fostered a culture of learning and growth to internal design team, provided coaching and feedback to junior designers resulting in improved quality of team output
- Core team member in development and creation of RFP’s for potential new partnerships
Freelance
Medina Designs | 10/2013 - 03/2015
- Performed as Art Director for Heaven Scent: worked with fashion designers on seasonal looks and developed social media marketing strategy resulting in improved presence
- Performed as Marketing Director for Vapor Crane; developed branding/marketing strategy, expanded local business to national level, negotiated contracts and managed 15+ accounts
ODM Art
Production & Graphic Designer | 09/2009 - 10/2013
- Created full service designs for apparel collections incorporating: market research, development of logos, labels, hangtags and top performing t-shirt graphics resulting in millions of dollars of sales at mass market retailers
- Consulted with contract printers through production process in orders of 50,000+ units ensuring quality control and improving quality of prints and turnaround time
- Opened new factory channels, saving tens of thousands of dollars in manufacturing costs
- Recruited and managed team of remote freelance separators and artists resulting in decreased turnaround production time
Education history
International Academy of Design and Technology
Bachelors of Fine Arts in Visual Communications | 2006 - 2009
San Diego Continuing Education
Project Management Certification | 2020 - 2020
San Diego Continuing Education
Mobile Application Development | 2020 - 2020
UC San Diego Extension
Interaction Design by University of California San Diego on Coursera | 2020 - 2020
Connections
Companies (0)
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