Tara Seplavy: Founder in Rocky Point, NY
Tara Seplavy
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/488428_637262730402962126.jpeg)
Founder
Rocky Point | United States
Skills
No information
Interests
Music
Travel
Cycling
Industries
Bike
Outdoor
Summary
Activity
Projects
No information
Work experience
pinkbluewhite
Founder | 06/2019 - Current
• Freelance services with expertise in marketing, social media, & brand development.
• Conducted target market research to evaluate industry competition & identify new trends.
• Performed 5 contracted product line planning & gap analysis.
• Developed & implemented favorable pricing structures balancing firm objectives against customer targets.
• Created influencer development program for customer.
Dorel Sports
Director of Brand | 03/2018 - 11/2018
• Developed 3-year & 5-year strategic plans.
• Built competitive analyses for brand positioning & marketing.
• Content development & calendar management for brand campaigns.
• Worked closely with product development to create & maintain marketing materials for sales presentations and client meetings.
• Spearheaded new brand ambassador program.
Dorel Sports
Director of Product Management | 08/2013 - 02/2018
• Conceptualized long-range product roadmaps according to market data & research.
• Increased product margins on average of 1% annually.
• Directly led a global team of 7 product managers & graphic designers.
• Shared management of engineering resources.
• Oversaw product management; coordinated all aspects of product development timeline.
• Worked cross-functionally across large global organization.
• Performed annual forecasting.
Dorel Sports
Senior Product Manager | 09/2009 - 08/2013
• Managed more than 10 key product categories for the GT brand.
• Significantly increased top line revenue each model year.
• Built competitive analyses & category profiles.
• Liaised with sales & marketing teams to collect customer feedback, incorporating into subsequent product offerings & development lifecycles.
• Supported sales & marketing at events and with product information for product introductions.
• Provided training to sales team members.
Evil Bikes
Director of Operations | 09/2008 - 09/2009
• Organized product development & marketing activities for start-up of brand.
• Wrote company business plan to secure funding to support global growth goals.
• Established & managed brand social media platforms and marketing calendar.
• Conceptualized long-range product roadmaps; strategically designed according to market data & research.
• Oversaw and managed company's relationships with contracted engineers & Asian-based suppliers.
• Led global supply chain & supplier relationships.
• Utilized negotiation skills to obtain best pricing and assure quality standards.
• Developed & shipped 4 product platforms in under 9-months.
![Image Specialized Bicycle Components, Inc.](https://s3.us-west-2.amazonaws.com/malakye-content/photos/users/cd093cfa-e06e-4297-b25d-1e807e457b09/AVATAR/abb8467e-7313-4796-85d3-6415f3e5a934.jpeg)
Specialized Bicycle Components, Inc.
Sports Marketing Manager | 06/2008 - 09/2008
• Managed brand's relationships with professional athletes.
• Led contract negotiations to sign 3 top athletes and team staff.
• Developed insights on sports marketing campaigns to assess performance against goals.
• Created World Championship winning professional mountain bike team.
World Wide Cycle Supply
Various Marketing & Product Roles | 01/1998 - 01/2008
• Directed marketing projects at all stages, including conceptual planning, calendar management, & implementation.
• Rebuilt Iron Horse brand into World Champion innovator.
• Managed products built under license for The North Face, Columbia, & Harley-Davidson.
• Oversaw product development roadmap; coordinated all aspects of development and rollout of over 50 new platforms.
• Led global sourcing of products.
• Responsible for vendor selection, price negotiation, & purchasing.
• Built strategic relationships with vendors, agencies, & distribution partners.
Education history
University of Massachusetts, Amherst
Bachelors | 1994 - 1997
Connections
Companies (0)
No information