Todd Abrahamson: in Oceanside, CA

Managed all aspects of print and video marketing production for global manufacturer of natural nutritional supplements, medical foods and lifestyle medicine education programs. • Lead team of 6 graphic design and video professionals plus outside agency in high-volume production environment, delivering all marketing projects on-time, error-free more than 99% of the time • Collaborated actively with teams from product management, copy, digital, trade show, education, and regulatory to proactively address challenges and move projects forward • Ensured creative briefs were clear and assigned projects to appropriate designers based on individual abilities, workload, and overall project priorities • Responsible for all product and lifestyle photography as well as video production • Managed pre-press process and proofing of all marketing materials, including product labels, boxes, POP, labels, catalogs, brochures, sell sheets, and trade show • Wrote and designed highly detailed first global brand guidelines book to support brand consistency • Utilized Wrike for project tracking and management

Responsible for all aspects of design and production of print marketing collateral for globally recognized brand. Worked collaboratively with brand marketing, customer marketing and sales teams in the creative development, implementation and management of brand and product communications and marketing programs. • Managed and coordinated outside agencies, vendors, internal staff and budgets • Developed and managed creative, production and print budgets, reducing spend on printing from $1.2M to $800K in 1 year • Produced print and online advertisements, doctor- and patient-facing communication, and in-store merchandising displays • Ensured that design and communications aligned with corporate branding guidelines • Managed trade show, event and exhibit creative design and development

Held start-to-finish responsibility for the development of a wide variety of marketing collateral and event assets for Fortune 500 clients in high-tech, healthcare, and consumer product industries. Brought strategic thinking, logic, creativity and strong drive to succeed to meet tight client-driven deadlines in multi-tasking environment. • Designed and managed production for build-out of large, complex experiential mobile marketing vehicles and other event assets for Sony and multiple Johnson and Johnson brands • Selected and managed vendors from a wide range of industries including print, video, exhibit, transportation, and multimedia • Managed design and build-out of prototype Sony holiday-only store in greater Los Angeles area mall • Collaborated with design team on planning and production of print marketing collateral • Managed logistics and photo direction of photo shoots for a variety of clients • Planned and participated in various events and marketing events

Managed ad production and printing for community newspaper group

Responsible for all aspects of print marketing collateral for multiple consumer product lines. Effected significant improvements in quality of marketing communications while reducing costs substantially in many instances. • Managed internal and external resources for all aspects of design and production of annual consumer product catalogs, a wide variety of packaging, dealer materials, and product owner's manuals • Planned and photo-directed all product and lifestyle photography, both in studio and on location • Oversaw a complete re-branding of both companies from an outdated look from the '70s to a more current look that was both on-trend and lasting • Conceived and executed a complete changeover of Bianchi's primary packaging model, including vendor research and selection and purchasing process • Purchased all print and packaging materials from a variety of print vendors, and tracked budget and timeline • Selected and managed commercial print vendors, conducted press checks as appropriate