Tom Basa: in Chula Vista, CA

Tasked to develop dealer and distribution base while creating and implementing sales plans for outside sales team.

Responsibilities included growing product visibility within the distribution network and maintaining existing relationships with all key accounts.

Complete store operational requirements by scheduling and assigning employees; following up on work results. Maintains store staff by recruiting, selecting, orienting, and training employees. Maintains store staff job results by coaching, counseling, and disciplining employees; planning, monitoring, and appraising job results. Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. Identifies current and future customer requirements by establishing rapport with potential and actual customers and other persons in a position to understand service requirements.

Drives activities of outside sale team/rep firms in a manner that increases brand awareness, product presence and revenue generation for all company products. Collects data and develops action plans for the sales team. Develops and implements action plans that increase company product presence, either face-to-face or phone contact with distribution managers to ensure adequate stock is on-hand to meet anticipated sales. Monitor on a continual basis (weekly) sales data. Communicates with marketing department trends and issues pertaining to sales/marketing initiatives. Communicates regularly with outside sales team for updates on their activities. Disseminates information to the field ensuring all product knowledge, initiatives and trends are up-to-date. Develop and nurture strong customer contacts and positive, proactive relationships within the distribution network and KEY partners.