Trevor Campbell: Director of Experiential in Santa Monica, CA

? Lead and manage all operations and event operations for Spectacles spanning across the U.S. which includes marketing, logistics, and operations departments ? Created and implemented various strategic strategies to better event setup efficiencies and optimize Ops, event, and carrier personnel ? Manage 15 direct reports across the U.S. that execute events and manage Spectacles branding assets ? Planned and launched over 50+ Spectacles events at various iconic venues/locations across the world including Grand Canyon, London Eye, U.S. Tennis Open, and The World Trade Center ? Established robust network with key market influencers across the L.A. metro to increase brand awareness and product distribution ? Created and developed comprehensive sales analysis reports, event recaps, ROI reports, best practices, and wins/loses that is presented to leadership team weekly

? Project managed 50+ events across the U.S. Including: Phoenix Open 2016 and 2017, College Football Championship, Life is Beautiful, Route 91, EDC, Kentucky Derby, ? Led The Phoenix Open four consecutive years and broke the following records each year: marketing impressions, overall trip count from a specific venue, and largest savings on our local P&L. ? Increased brand impressions across all venues/events by 64.5% through strategic logistical/market planning ? Created 88 new demand partnerships across on-premise networks (hotel, bar, casino) events, and university establishments to increase distribution by 165% ? Created and developed comprehensive sales analysis reports, event recaps, ROI reports, best practices, and wins/loses

? On-premise implementation of brand practices ? Successfully executed and over delivered on back bar merchandising and menu placements goals ? Worked with on-premise account managers to identify specific strategies to increase sell-through and generate revenue with our product portfolio ? Integrated Red Bull’s brand values into Boise State’s campus living, lifestyle, and culture ? Marketed and coordinated branded 50+ events, athlete activations, and ensured premium brand exposure with account clients and satisfactory relationships ? Assisted with on/off-premise Digital marketing, promotions, sales, and looked for new opportunities to grow clientele. Grew brand name and created client account strategies for specific national and regional events ? Met deadlines, responsible for weekly detailed reports on activity within campus, managed social media/social media strategies for Northwest