Troy Kingman: Senior Product Designer / Textile Artist in Encinitas, CA

Lead the creative process from concept to completion of all categories ranging from straw lifeguard hats, snapback caps, bucket hats and handmade premium straw. Compile global trend forecast presentations focused on style, color, materials and silhouette to guide the creative direction of product and brand image. Direct and collaborate with our global artist network to insure a dynamic assortment of thought provoking and story-telling patterns. Create compelling and original prints derived from a range of mixed mediums, produced as repeat or engineered layout, color separations and pitch sheets formatted for sublimation rollers and mill specs. Provide marketing department with creative assets, email blast flyers, website banners, ecommerce formatting and provide seasonal catalogs for both digital and print.

Responsible for conceptual design to final production of all cut-and-sew categories, leading color, trend, textile, print and creative direction for Mens Apparel program. Responsible for bi-weekly collaborations with Marketing to support online story telling and seasonal capsules. Assisted the global sales team by traveling world wide to present the global apparel line at sales meeting and tradeshows. Created original designs, prints, graphics and creative direction with a strong connection to story-telling and connecting the consumer to the brand on an emotional level.

Responsible for designing, managing and creating boardshort and hybrid short designs that achieve margin goals while maintaining brand heritage. Created seasonal trims, hangtags and branding, while managing and updating seasonal tech packs.

Lead designer responsible for creating unique and original boardshort, walkshort and t-shirt designs to support the global range.

Managed a large staff at a premium boardshop with a strong emphasis on visual merchandising of products and hardgoods.