Tyler Scholl: Creative & Design Director in Boston, Massachusetts
Tyler Scholl
Creative & Design Director
Boston | US
Interests
Snowboarding
Climbing
Hiking
Photography
Wakeboarding
Kiteboarding
Industries
Lifestyle
Outdoor
Snow
Surf
Wake
Summary
Activity
Projects
Work experience
Value Creation Labs
Partner/Creative Maestro | 02/2022 - 01/2025
Led strategic and design initiatives, driving growth for early-stage and established companies through digital innovation and transformative brand strategies.
Cultivated a culture of creativity and agility, leading cross-functional teams to diagnose challenges and implement effective solutions to accelerate business growth.
Fidelity Investments
Senior vUX Designer | 04/2019 - 02/2022
Fidelity Go & Financial Coaching Experience: Pivotal in developing these products, focusing on user experience and digital innovation. Designed a tool projecting account performance potential, ensuring regulatory compliance and stakeholder collaboration.
Interactive Welcome Video: Won the Innovation Week challenge and helped lead the creation of an interactive, personalized data welcome video for Fidelity Go, involving storyboard creation, UI/UX design, animation, and voice-over work. This personalized, educational tool significantly increased account funding by 27%, 25% higher account balances, and improved customer onboarding.
Agile Change Agent and member of Agile Improvement Plan: Assisted in driving process enhancement within the Personal Investing - Digital Experience Platform business unit.
Creative Workshops Leader: Conducted workshops to enhance creative skills across teams, fostering an innovative and inclusive work culture.
Internal Video Series Production: Supported the initiation and produced an internal video series gathering insights from financial coaches, aiding in strategic business adaptation.
Getaround
Brand Design | 01/2019 - 04/2019
WOO Sports
Designer | 11/2014 - 11/2018
Helped build the WOO brand through the creation of graphics, motion graphics, videos & photography.
WOO Sports
Creative Director | 12/2016 - 11/2018
Evolved the WOO brand across multiple value streams. Collaborated with marketing, communications and product teams to design campaigns, events, signage, presentations, hardware, user interfaces, packaging & delightful user experiences.
The Cape Crusade
Organizer + Designer | 10/2014 - 10/2017
Organized event logistics, designed & coordinated marketing & execution, including vendor management.
The Cape Crusade leverages the incredible bond and generosity of the kite community to help others in need.
Cometa Copal
Instructor | 12/2014 - 02/2015
Kiteboarding instruction through various language barriers, ages and capabilities.
Inland Sea and Kitesite
Head Instructor | 07/2014 - 11/2014
Taught newcomers and other instructors safety etiquette & techniques to master the sport.
CT Center for Arts and Technology
Design Arts Instructor | 03/2014 - 04/2014
I designed and taught curriculum to at-risk students in the New Haven, CT area. The students were taught fundamental design skills from tactile to digital and learned how to apply them to their own communities. The curriculum was structured to impose value upon the students and empower them to make a difference.
Anthropologie
Production Assistant | 02/2013 - 10/2013
Prepped photoshoots with lighting, backdrops, props/furniture and equipment. Coordinated with photography crew, stylists, venue reps, and artists.
Hammarhead Industries
Designer | 06/2012 - 06/2013
Designed new products through sketching, rendering, prototyping & material sampling. Photographed products, motorcycles and events for web & social media platforms.
Hammarhead Industries built modern yet simple motorcycles in Philadelphia, PA.
Public Workshop
Design Fellow | 01/2012 - 04/2013
I aided the design of projects that engaged youth to help better their communities. Projects include a marketplace canopy in a low income community, teaching how to build benches, and creating a pop up adventure playground in the heart of Philadelphia.
The University of the Arts
Shop Technician | 09/2011 - 05/2012
I supervised the shop activity and assisted students' material needs and machine functionality.
The University of the Arts
Resident Assistant | 08/2009 - 05/2012
I was a Resident Advisor for three years in which I facilitated communication among new students through event planning and an engaging environment. It built my skills as a leader and my empathy towards different backgrounds.
The University of the Arts
Student | 08/2008 - 05/2012
I learned a design process that could be implemented into the world on a local and large scale. I acquired skills in other crafts, such as glass, metals, sculpture and ceramics, to understand materials and their potential within design. I strengthened my skills as a leader and community builder while living as a resident assistant.
The University of the Arts
Senior Design Exhibition Coordinator | 01/2012 - 05/2012
My focus in the exhibition planning involved the design, logistics and fabrication of the space.
Village of Arts and Humanities
Teaching Assistant | 02/2012 - 05/2012
I assisted with the photography class and helped students learn and enhance their understanding of how the camera works. The students were challenged to think of photography as a manipulation of their visible world that becomes an image the eye could never see. I also helped students in the Clay Arts class with their hand skills for sculpting and using clay for art.
Pivot Legal LLP
Awareness Advocate | 01/2011 - 04/2011
Pivot is a group in Canada that advocates for human equality with a focus on poverty, criminalization and social isolation. I helped create projects that spread awareness for Bill C-304 in Vancouver, BC, which proposed a national housing strategy.
Education history
The University of the Arts
BS | 2008 - 2012
Emily Carr University of Art and Design
BD | 2011 - 2011
Connections
Companies (0)
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