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Tyler Scholl: Creative & Design Director in Boston, Massachusetts

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Tyler Scholl

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Creative & Design Director
Boston | US
Skills
  • Design Systems
  • User Experience
  • Brand
  • Brand Identity
  • Brand Strategy
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Interests
Snowboarding
Climbing
Hiking
Photography
Wakeboarding
Kiteboarding
Industries
Lifestyle
Outdoor
Snow
Surf
Wake
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects
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Tracer by Rise8

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WOO Sports

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Lev by Getaround

Work experience
Image Value Creation Labs

Value Creation Labs

Partner/Creative Maestro | 02/2022 - 01/2025

Led strategic and design initiatives, driving growth for early-stage and established companies through digital innovation and transformative brand strategies. Cultivated a culture of creativity and agility, leading cross-functional teams to diagnose challenges and implement effective solutions to accelerate business growth.
Image Fidelity Investments

Fidelity Investments

Senior vUX Designer | 04/2019 - 02/2022

Fidelity Go & Financial Coaching Experience: Pivotal in developing these products, focusing on user experience and digital innovation. Designed a tool projecting account performance potential, ensuring regulatory compliance and stakeholder collaboration. Interactive Welcome Video: Won the Innovation Week challenge and helped lead the creation of an interactive, personalized data welcome video for Fidelity Go, involving storyboard creation, UI/UX design, animation, and voice-over work. This personalized, educational tool significantly increased account funding by 27%, 25% higher account balances, and improved customer onboarding. Agile Change Agent and member of Agile Improvement Plan: Assisted in driving process enhancement within the Personal Investing - Digital Experience Platform business unit. Creative Workshops Leader: Conducted workshops to enhance creative skills across teams, fostering an innovative and inclusive work culture. Internal Video Series Production: Supported the initiation and produced an internal video series gathering insights from financial coaches, aiding in strategic business adaptation.
Image Getaround

Getaround

Brand Design | 01/2019 - 04/2019

Image WOO Sports

WOO Sports

Designer | 11/2014 - 11/2018

Helped build the WOO brand through the creation of graphics, motion graphics, videos & photography.
Image WOO Sports

WOO Sports

Creative Director | 12/2016 - 11/2018

Evolved the WOO brand across multiple value streams. Collaborated with marketing, communications and product teams to design campaigns, events, signage, presentations, hardware, user interfaces, packaging & delightful user experiences.
Image The Cape Crusade

The Cape Crusade

Organizer + Designer | 10/2014 - 10/2017

Organized event logistics, designed & coordinated marketing & execution, including vendor management. The Cape Crusade leverages the incredible bond and generosity of the kite community to help others in need.
Image Cometa Copal

Cometa Copal

Instructor | 12/2014 - 02/2015

Kiteboarding instruction through various language barriers, ages and capabilities.
Image Inland Sea and Kitesite

Inland Sea and Kitesite

Head Instructor | 07/2014 - 11/2014

Taught newcomers and other instructors safety etiquette & techniques to master the sport.
Image CT Center for Arts and Technology

CT Center for Arts and Technology

Design Arts Instructor | 03/2014 - 04/2014

I designed and taught curriculum to at-risk students in the New Haven, CT area. The students were taught fundamental design skills from tactile to digital and learned how to apply them to their own communities. The curriculum was structured to impose value upon the students and empower them to make a difference.
Image Anthropologie

Anthropologie

Production Assistant | 02/2013 - 10/2013

Prepped photoshoots with lighting, backdrops, props/furniture and equipment. Coordinated with photography crew, stylists, venue reps, and artists.
Image Hammarhead Industries

Hammarhead Industries

Designer | 06/2012 - 06/2013

Designed new products through sketching, rendering, prototyping & material sampling. Photographed products, motorcycles and events for web & social media platforms. Hammarhead Industries built modern yet simple motorcycles in Philadelphia, PA.
Image Public Workshop

Public Workshop

Design Fellow | 01/2012 - 04/2013

I aided the design of projects that engaged youth to help better their communities. Projects include a marketplace canopy in a low income community, teaching how to build benches, and creating a pop up adventure playground in the heart of Philadelphia.
Image The University of the Arts

The University of the Arts

Shop Technician | 09/2011 - 05/2012

I supervised the shop activity and assisted students' material needs and machine functionality.
Image The University of the Arts

The University of the Arts

Resident Assistant | 08/2009 - 05/2012

I was a Resident Advisor for three years in which I facilitated communication among new students through event planning and an engaging environment. It built my skills as a leader and my empathy towards different backgrounds.
Image The University of the Arts

The University of the Arts

Student | 08/2008 - 05/2012

I learned a design process that could be implemented into the world on a local and large scale. I acquired skills in other crafts, such as glass, metals, sculpture and ceramics, to understand materials and their potential within design. I strengthened my skills as a leader and community builder while living as a resident assistant.
Image The University of the Arts

The University of the Arts

Senior Design Exhibition Coordinator | 01/2012 - 05/2012

My focus in the exhibition planning involved the design, logistics and fabrication of the space.
Image Village of Arts and Humanities

Village of Arts and Humanities

Teaching Assistant | 02/2012 - 05/2012

I assisted with the photography class and helped students learn and enhance their understanding of how the camera works. The students were challenged to think of photography as a manipulation of their visible world that becomes an image the eye could never see. I also helped students in the Clay Arts class with their hand skills for sculpting and using clay for art.
Image Pivot Legal LLP

Pivot Legal LLP

Awareness Advocate | 01/2011 - 04/2011

Pivot is a group in Canada that advocates for human equality with a focus on poverty, criminalization and social isolation. I helped create projects that spread awareness for Bill C-304 in Vancouver, BC, which proposed a national housing strategy.
Education history
Image The University of the Arts

The University of the Arts

BS | 2008 - 2012

Image Emily Carr University of Art and Design

Emily Carr University of Art and Design

BD | 2011 - 2011

Connections
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1501 Lincoln Blvd.#1014 Venice, CA. 90291