Tyler Schwartz: Cycling Gear Expert in Newport Beach, CA

• Optimize day-to-day operations, including internal strategies, and brand growth of a rapidly growing start-up • Manage all online sales and communication channels including Shopify, Amazon, Etsy, and WooCommerce • Communicate with clients and customers to grow brand territory and increase brand loyalty • Perform ongoing customer/market research and demographic profiling to identify and capitalize on market trends • Leverage strengths in cost-effective marketing management and vendor negotiations • Enhance shipment and packaging processes to avoid concealed damages to product • Fully responsible for the production of 22 SKUs and employee growth/scheduling • Research brands with similar values to generate leads for potential brand partnerships and to keep track of competitors • Negotiate and prepare orders, contracts, budgets, and in-store promotions • Solicit new business relationships and bolster those with existing accounts • Develop consumer insights through on-the-ground product sampling • Complete all digital projects including product catalogs, promotional sheets, and newsletters • Adhere to company SOPs for production of full line of products, and make adjustments to SOPs when necessary • Install, maintain, and calibrate all bottling and production equipment Learning Outcome: Gained the ability to manage day-to-day operations of a quickly growing CPG startup, lead and design marketing campaigns, conduct market research, react to consumer conflict, manage new/current business, and increase social media chatter.

• Exposed to the effects on locals and various species from systemic abuse of forest lands and products • Surveyed local land and business owners to learn of past successes and failures of conservation in Sao Paulo • Reviewed management practices and community relationships with the Director of Iguaçu National Park • Studied details of effective protective strategies for the Black Lion Tamarin and designed better protection strategies Learning Outcome: Learned the interconnectedness of the environmental and sociopolitical issues that threaten these specialized and sensitive species, as well as the reasons why local populations are forced to deplete the very resources that they rely so heavily upon.