Sydney Sulak: Project Management | Program Leadership | Brand Storytelling | Cross-Functional CollaborationDigital Strategy | eCommerce & Merchandising | Stakeholder Engagement | Marketing & Communications | Retail Operations in , California

In my role at Gap, I orchestrate cross-functional collaboration to deliver engaging digital experiences on Gap.com. By managing projects from concept to launch, I ensure that brand stories resonate with customers while maintaining clarity and efficiency. My focus on streamlining workflows and fostering teamwork has led to successful seasonal campaigns that enhance brand visibility and customer engagement.

• Managed cross-functional projects to enhance the Marketplace storefront, improving user experience and product discovery. • Collaborated with Engineering and Marketing teams to streamline omni-channel customer experiences. • Implemented merchandising strategies that led to a significant increase in customer engagement and sales.

• Managed the Fine Jewelry, Apparel, and Gift categories on Gumps.com, enhancing site merchandising strategies. • Developed data-driven plans utilizing inventory insights and site analytics to boost conversion rates. • Curated featured product pages to align with seasonal trends, driving customer engagement and sales. • Collaborated with cross-functional teams to create impactful marketing campaigns, ensuring cohesive brand messaging.

Category Manager – Sporting Goods Owned the Sporting Goods category, driving merchandising and strategic content across Daily Deals, landing pages, category hubs, and email campaigns. Developed and executed weekly and seasonal business strategies, roadmaps, and operational plans to meet sales and engagement goals. Leveraged site analytics to optimize conversion rates, navigation, and overall site experience, while refining product categorization to improve discoverability and customer journey. Partnered with cross-functional teams to align merchandising with marketing and promotional initiatives, ensuring consistency across all customer touchpoints.

• Managed the digital marketing and promotional strategy for Mark & Graham, ensuring cohesive campaigns across multiple platforms. • Oversaw the testing and approval of email campaigns, collaborating with design and analytics teams for optimal execution. • Launched seasonal brand campaigns, tracking promotion code performance and delivering insights to leadership.

Merchandising & Digital Marketing Associate – Women’s & Juniors’ Apparel | Sears.com Supported the Ready-to-Wear apparel team with daily site operations, ensuring a seamless online shopping experience through product merchandising, sales management, and web marketing. Monitored and optimized sales and gross margin by enhancing site navigation, troubleshooting linking issues, refining branding, and identifying pricing opportunities. Contributed to key projects including the design and launch of new online shops, driving visibility and customer engagement. Played a pivotal role in expanding the apparel team’s email marketing campaigns and successfully integrated new product lines into the site experience to strengthen assortment and drive growth.

Wholesale & Retail Manager | elizabethW Led wholesale business development and brand representation through trade shows, charity events, and networking initiatives—planning, designing, and executing booths and activations to strengthen market presence. Coordinated and facilitated in-store trainings for vendors nationwide, including major partners such as Saks Fifth Avenue and Beauty.com. Spearheaded the brand’s social media launch, managing email campaigns, Facebook engagement, and blog content to expand digital reach and customer connection. Oversaw all aspects of luxury retail boutique operations, including staffing, scheduling, buying, inventory management, and visual merchandising, ensuring a premium customer experience and alignment with brand identity.

Boutique Manager | Celadon Home Celadon Home was a luxury lifestyle boutique offering a curated selection of upscale products, including candles and home fragrance, skincare and bath & body, home décor, baby, and pet care items. The store featured premium lines such as Dayna Decker, Lafco, Claus Porto, La Compagnie de Provence, R&Y Augousti, Peter Thomas Roth, Leaf & Rusher, Tocca, Muehle, Erbaviva, and The Laundress. Contributed to the boutique’s customer experience by providing personalized product recommendations, supporting merchandising and visual displays, and cultivating strong product knowledge across luxury brands.

Brand & Inventory Manager Managed multiple product lines from initial discovery and vendor negotiations to opening orders and ongoing category success. Built brand awareness with clientele by promoting new lines and ensuring availability through strategic inventory allocation. Oversaw brand-specific inventory for the flagship store, implementing a streamlined inventory management system to track sales, loss, and shipments, improving operational efficiency and product performance visibility. Partnered with vendors and internal teams to position new lines as integral, revenue-driving parts of the business.