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Tyson Lander: Short Term Consultant - Product Marketing in Pleasant Hill, CA

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Tyson Lander

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Short Term Consultant - Product Marketing
Pleasant Hill | United States
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Outdoor
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Summary
Activity
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Work experience
Image ACTBrainy.com

ACTBrainy.com

Short Term Consultant - Product Marketing | 07/2018 - Current

• Revitalizing a stalled startup. Creating go to market strategy, re-launch plan, and social campaigns
Image Henkel AG & Company

Henkel AG & Company

Trade Marketing Promotions Associate | 02/2015 - 03/2018

Collaborated with Sales and external partners. Maintained $15.8 MM trade marketing budget • Increased forecast accuracy 15% by analyzing Nielsen POS data and leading collaboration • Improved collaboration by creating a reporting tool that increased customer promotion visibility • Reduced overspend of $189K by 50% by analyzing plans and leading cross-functional collaboration • Improved teamwork by leading inter-department committee in planning and executing employee engagement activities for 40+ employees
Image More Paying Customers

More Paying Customers

Freelance - Digital Marketing Specialist | 12/2014 - 03/2015

Led A/B split testing on email campaigns and wrote Google Ad copy for online advertising for agency clients • Improved email open rate 10% by creating and testing hypothesis using A/B split testing • Compiled monthly ROI reports using data from Google Analytics for all company clients
Image The Coral Pear

The Coral Pear

Brand Marketing Coordinator | 02/2014 - 02/2015

Led creation of marketing plans, executed promotions, and spearheaded influencer marketing efforts • Increased Amazon sales 20% by analyzing SEO keywords and encouraging customer reviews • Improved brand logo by developing creative brief and leading redesign project • Grew social media following 30% by building strategic partnerships with influencers
Image Orenco System

Orenco System

Purchasing Intern | 05/2013 - 08/2013

• Saved $40k/year by renegotiating supplier contracts and analyzing order levels
Image YoungsGardenShop.com

YoungsGardenShop.com

Co-Founder | 05/2012 - 09/2012

• Led implementation of email marketing, new product lines, and strategic positioning
Education history
Image Brigham Young University

Brigham Young University

Bachelors of Science | 2007 - 2014

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1501 Lincoln Blvd.#1014 Venice, CA. 90291