Wade Motawi: Footwear Designer, Developer, Consultant, Educator, Author, and Problem Solver. in Encinitas, California

Created The Online Footwear Training Platform The ShoemakersAcademy.com Author of popular shoemaking and Footwear business books - How Shoes Are Made - Shoe Material Design Guide - How To Start Your Own Shoe Company - Footwear Pattern Making and Last Design - How To Spot Fake Sneakers Footwear trainer for Fortune 500 Companies & Start ups Footwear Design, Development and Sourcing Consultant In person and Remote Footwear Instruction and Coaching

Product Development Manager • Responsible for the Design, Development, Sourcing, Merchandising and Quality control for a wide range of Wake boarding and Kite Boarding products. • Responsible for product price negotiations • Responsible for product development scheduling • Responsible tooling price negotiations, budgeting and scheduling • Wakeboard Product categories include Bindings, Rope & Handle, Life Jackets, Wake Skate Boards, Helmets, Accessory luggage, Sumo Ballast, Inflatable product and POP items. • Kite board Product categories include Control system, Bindings, Foot straps and Quality. • Responsible for product margin calculations and import duty classification. • Frequent international development and sales travel. Liquid Force Highlights: • Reduced wake board binding warranties by 50% • Quality audit kite program - reduced kite warranties by 50% • Increased life jackets sales 100% in 3 seasons • Increased helmet sales 125% in 3 seasons • Aggressively cut under performing SKU's • Increased product margins for Vest, Binding, Rope and Ballast programs • Launched new product patents for Wake Bindings and Life Vest programs

• Manager of highly effective footwear development team and advanced technology development team. • Coordinated factory allocation and worked as factory liaison for footwear and raw material vendors. • Controlled product development schedule and streamlined the development process/procedures. • Participated in business planning with sales, marketing and product management teams. • Responsible for seasonal footwear price negotiations in China for all Sole Technology footwear brands including skate brands etnies, Es, Emerica and 32 snowboots. Over 500 items per season. • Built seasonal margin projections, landed cost calculations and tariff and import regulation issues. • Set the direction for the advanced technology research team and developed "green" shoe production techniques. Worked with legal council on footwear patent issues. • Product manager for R&D product development database build out and installation. • Supervised inbound product quality inspections and quality reporting.

As Project Manager for etnies surf I grew the production volume over 500% in 3 years. • Responsible for design, development and product merchandising of all surf sandal products. • Tasked with incorporating surf team, retailer and distributer feedback into relevant product lines • Negotiated surf product FOB prices and made margin calculations. • Worked with European and Australian distributers to create business strategy including, definition of markets, competition, international pricing and delivery schedules. • Made all Surf Division sales meeting presentations worldwide / attended trade shows. • Interacted with consumers, athletes, reps and distributors to get strategic insight for product. • Trend and research travel included visits to Australian and European markets. • Took on Sr. Development role supporting all footwear product development.

• Interfaced between the USA design center, Hi-Tec development in Taiwan and the Asian factory development staff. • Created technical product specifications, analyzed cost breakdowns. • Worked directly with factory pattern makers and developers to solve design/engineering issues. • Supervised Taiwan photo sample and mainland China sales sample production. • Provided the USA design center with technical and design support. • Development experience included waterproof and steel toe boot constructions.

• Responsibilities included designing uppers, selecting colors, sourcing materials and creating outsole blue prints for a wide variety of products. Designed and developed the first police bicycle shoe. • Designed product lines for Hi-Tec Hiking and Magnum military footwear. Product range included water sport shoes, hiking boots, combat boots, hunting boots, trail running and casual shoes. • Worked as assistant product merchandiser for the hiking, adventure racing and military product lines. • The position required regular travel to Taiwan and China to deliver design briefs and review prototypes. • Provided design support for Hi-Tec Germany and Hi-Tec South Africa.

• Created new and imaginative designs for golf bags, sports bags and luggage. • Responsibilities included all phases of product creation from customer briefings to design and development to creating patterns, engineering hardware to developing colorways and logo treatments. • Designed golf bags for many top brands including, Hogan, Maxfli, Cobra, Lynx, Wilson, McGregor, Spalding, Taylor Made and Asics. • Special projects included design of dual injection plastic club dividers and portable stand mechanisms.