Aaron Dexter: Communications & Outreach Specialist in Honor, MI

Coordinates outreach, marketing, and environmental education. Responsible for implementing educational programming, customer service, and web/social/print content

Responsible for short and long term marketing planning, event coordination, budgeting, and development of advertising & branding materials, while continuing role as graphic designer and digital manager. ? Managed advertising and promotional budget ? Responsible for planning and promoting events, concerts, group outings, and related activities ? Attended industry and local networking events as representative of brand ? Developed comprehensive short and long term marketing plans for product launches ? Maintained yearly 20%+ growth in St. Ambrose Cellars tasting room revenue ($400,000 to $1,500,000 from 2018 through end of 2021)

Responsible for daily and long-term management of social media accounts, web presence, print advertising design, tasting room materials, and general marketing duties. ? Developed and implemented new eCommerce websites for St. Ambrose & Sleeping Bear Farms ? Managed 400% increase in yearly web visitors to St. Ambrose Cellars from 2015 through 2021 ? Managed 155% increase in eCommerce sales for Sleeping Bear Farms from through 2021

? Conceived and designed all print marketing materials ? Conceived and designed all print advertising materials ? Conceived and designed all product labels, packaging, and point of sale materials

Responsible for both daily and long-term management of web presence and functions, and managed web marketing team for internal and client projects

Responsible for managing client Search Engine Optimization projects and managing the SEO team.