Alex Amato: in San Francisco, CA

• Developed and implemented PR and marketing strategy for clients ranging from Fortune 500 companies to start ups. Focused on high tech clients including those specializing in computer hardware, networking, cloud computing and cloud storage. • Conducted A/B testing and subsequent data analysis to maximize digital advertising campaign impact across Google AdWords, Facebook, Twitter and YouTube for maximum reach and conversion. • Managed and trained digital media and account interns.

• Co-led 2-week long outdoor programs in Costa Rica for groups of 8 American high school students.

• Co-led 10+ wilderness trips for groups of 10 USC students on adventures including mountain biking, surfing, hiking, backpacking, camping, climbing and winter sports. • Obtained Wilderness First Responder (WFR) Certification after 80 hours of training.