Director, Marketing

Marketing & Sales

* Translate executive vision into actionable strategies and tactics, assigning tasks to the internal marketing team and contractors as appropriate
* Manage and coordinate internal and external marketing and creative staff
* Go-to-market and comarketing consulting and workflow coordination with client marketing departments to ensure that project marketing plans align and maximum impact is achieved
* Oversee ecommerce and subscription platforms, the execution of new subdomains and microsites, all email marketing and promotional campaigns (including advertising, copy writing, and graphic design), brand social media presence
* Ensure appropriate technology tools are being used to help the marketing team reach its goals
* Assists in cross-functional internal communications to ensure that all departments are working together effectively and toward the same goals
* Increased product sales from $100k to $500k over five years.

* Developed actionable strategic recommendations for implementation by executive leadership.
* Built framework for analysis to determine the success or failure of marketing initiatives.
* Trained and mentored analyst-level staff in SQL query language and logic, data analysis, presentation construction, and career development.
* Conducted brand equity studies to determine company perception and sister brands in the marketplace over time; measure awareness, consideration, and loyalty.
* Mapped the customer journey to determine the best metrics to benchmark and measure overall customer satisfaction over time

Manager, Customer Analytics

* Conducted marketing analysis for brick and mortar and direct brand via direct mail, digital media, on-site classes, and customer analysis.
* Developed compelling presentations to communicate findings and strategic recommendations to both technical and non-technical audiences.
* Collaborated with executives and cross-functional teams to ensure highest quality results.
* Developed an advanced understanding of the database structure, query logic, and data validation, as well as statistical analysis and forecasting.
* Created a report from disparate reporting systems that allowed for visibility from the beginning of an order to the end; searched for and identified points of failure.
* Reduced number of pain points, and increased customer satisfaction.
* Assisted with development of turnaround strategies for struggling brands, decreasing costs and increasing revenue.

Sr. Analyst, Marketing Strategy and Analytics

* Regularly analyzed large data sets, extracting insights and developing recommendations to promote sales growth.
* Developed financial models to determine new avenues of growth.
* Responsible for web and retail analysis, marketshare evaluation, test vs. control assessment, and cross-departmental project management.
* Created focused PowerPoint presentations of analysis, insights, and recommendations for executive management.

Analyst, Strategic Planning Group

* Assumed team lead position after management downsize in November 2008.
* Managed mobile devices for 500 employees including new orders, repairs, and billing analysis.
* Provided telecommunications support for over 200 locations: ordered and maintained phone lines, long distance service, DSL service, and AVPN connections; maintained inventory.
* Regularly performed billing analysis, audited of all telecommunications invoices, resolved credit claims, and managed a $7 million budget.
* Managed vendors and worked to ensure the best in class service for the company; obtained price quotes and resolved service issues.

Telecommunications Team Lead

Find out detailed information about Amy Brands, Director, Marketing in Oxnard, CA

Amy Brands: Director, Marketing in Oxnard, CA

Amy Brands

Barna Group

Guitar Center, Inc

Guitar Center, Inc

Guitar Center, Inc

Guitar Center, Inc

London School of Economics

University of the Pacific