Ana Rahlves: Marketing Manager in Greater Los Angeles, California

• Created and executed marketing strategies for North and Latin America with strong focus on Lead Generation. • Owned the e-mail marketing strategy using Marketing Cloud (transitioned from Pardot) and Salesforce (CRM) • Managed annual marketing budget • Worked closely with the sales team to create effective campaigns targeting the region’s top markets • Developed the paid social media strategy with a strong focus on LinkedIn • Managed content creation in Spanish, Portuguese and English, coordinating a team of writers

• Oversaw marketing strategies targeted to dive centers in Latin America and the Caribbean • Managed strategic partnerships with influencers in different countries of the region • Organized events for members in some of the most important markets of the region (Mexico, Brazil, the Curacao and Bonaire) to help improve their marketing efficiency • Wrote and oversaw distribution of bilingual (English and Spanish) B2B and B2C newsletters • Created and optimized country specific marketing campaigns aimed to promote local diving • Co-lead the creation and launch of the company’s Spanish Instagram account • Built and grew key partnerships with highly influential companies in the industry. E.g. GoPro

• Manage B2B content marketing communications for North America and Latin America • Create e-mail marketing newsletters targeted North America, Latin America and Brazil using Pardot and Salesforce • Write content marketing in English and Spanish, and coordinate content in Portuguese, including articles published on the company’s multi-language websites and social media content • Communicate directly with clients to ensure their marketing campaigns accurately follow the company’s brand guidelines in all languages • Manage paid and organic LinkedIn campaigns targeting different market segments • Support the creation of sales enablement materials

• Managed marketing plans for the Center's institutional programs in collaboration with multiple internal departments and external organizations • Created social media strategies on Facebook, Instagram, Twitter and LinkedIn, keeping track on audience engagement and audience increase across platforms. Lead the activation of LinkedIn with 15% increase of followers in the first 6 months • Developed digital and traditional marketing campaigns to promote events and fundraising campaigns, and to increase enrollment on the Ballet School and School of Music and Dance • Created bilingual materials Spanish/English, growing connections with new and diverse audiences • Managed Google Ads Grants increasing CTR in 20% • Partnering with creative department, developed engaging marketing materials – flyers, mailers, social media ads and posts, digital banners, website content, minisites and landing pages.

• Created go-to-market marketing strategy for the brand's U.S. launch, highlighting the brand's ethos around environmental sustainability.

• Created and analyzed ticket sales reports, using Tessitura and Excel, for Broadway, Dance, and Music shows. Show sales reach more than 15,000 seats per week • Increased attendance from Hispanic audiences by creating bilingual marketing materials for social media, internet, radio and print media • Coordinated grassroots marketing campaigns to promote shows within specific audience segments • Created advertising financial reconciliations to easily keep track of shows advertising expenses • Supported the department with Google Ads and Facebook Ads as needed • Live social media account management during the Argyros Plaza Grand Opening, a 10 hour event of outdoors, free activities

• Helped business executives and government agencies officers achieve their communication goals in Spanish. • Awarded with the Excellence award for language instruction in 2015.

• Designed and implemented the annual communications and marketing plan, increasing reach by 25% to 120,000 users per year • Planned the cultural annual program, doubling the concerts presented per year • Handled public relations, increasing press coverage by 50% • Managed the Bank’s second largest cultural budget nationwide ($50K) • Wrote and got general management's approval for the department’s five-year strategic plan • As part of the department's team, won 2nd place in the Bank’s annual corporate games

• Implemented press and communications strategies for social economy projects funded by the City of Medellin

• Designed and implemented marketing strategies to increase tickets sales for the well known theater company in Colombia.