Andre Walker: in CARLSBAD, CA

Sr. Manager, Brand Engagement & Partnerships Jan 2015 – Nov 2018 Functional areas of responsibility include: Brand Partnerships / Business Development, Digital Prospecting / Customer Acquisition, Influencer Program, Public Relations, Regional Events (U.S.) & Social Media. Interactive Media & Influencers Apr 2010 – Jan 2015 • Develop, implement and manage an enriched company wide social philosophy that incorporates daily communication, values alignment and promotions for domestic and international stakeholders. • Strategic planning to increase presence, affiliation, customer acquisition and traffic across multiple channels through content development, engagement and online advertising. • Content creation/curation that has the goal of entertaining, educating and/or improving the viewers quality of life. See less Cultural Development Manager Apr 2009 – Apr 2010 • Sustainability: Research launching Fair Trade pilot program with Transfair/Fair Trade USA. Assist with environmental initiatives including the Wind Power Initiative (NPI) • Social Media: Develop, implement and manage an enriched plan to identify programs that use social media marketing techniques to increase presence, affiliation and traffic across multiple channels. • On-boarding: Support creative on-boarding through eLearning, cultural submersion programs and employee training. • Pro Sales: Support a multi channel Pro program for yogis, climbers, adventurers, the outdoor industry & environmental groups.