Co-founder

Executive

Entrepreneur, product person and wannabe music producer. I'm interested in work that intersects with music, people or the planet.

(Bombas socks of medical grade certified, machine washable face masks)



(marketplace technology company for on-demand lawn care service)

- Grew Lawnly from a single page email form MVP into a multi-
service platform with over $100k in revenue across 380+ paying
customers and 170+ lawn care providers all on bootstrap funding
while holding a full time job
- Integrated lean philosophies into all aspects of the business
from marketing to UX validation to service expansion testing and product development
- Lifetime business metrics: CAC = $8.95 | LTV = $49.02 | CR = 2.2%
- Exited through the sale of Lawnly and all associated assets in 2019

(largest online retailer of outdoor, camping and sporting goods)

- Championed A/B testing within the organization through the creation
of a unified test bulletin board (Trello) and educational training manuals
for new hires
- Improved stakeholder visibility for a key customer segment through
tracking tag enhancements and the construction of custom
dashboards within Adobe Analytics (Omniture)
- Tested a back-in-stock email alert feature within a single sprint
cycle capable of generating over 56k warm email leads/year
- Implemented a conversion optimization test during a 16 day sale
cycle that generated $1.6M in incremental revenue lift over control
- Developed a Chrome extension that when activated blocked internal
IPs from showing Google Ads saving the company over $20k/month in erroneous ad spend

Marketing Product Manager

(product design and build agency)

- Grew client retainer for a Fortune 500 company by over 400% year
over year
- Aligned interests between end users, internal agency stakeholders
and external division leaders across multiple strategic verticals into a
single, cohesive product vision and roadmap
- Lowered feature bloat and user adoption risk by encouraging an
iterative, agile focused design/build/learn feedback loop with a
subset of real world users before deploying company wide to thousands of retail locations
- Built an applet that was portable to all of the client's existing
mobile applications that enabled user feedback to be collected at scale

Product Manager

Find out detailed information about Andrew Motter, Co-founder in Heber City, UT

Andrew Motter: Co-founder in Heber City, UT

Andrew Motter

Washymask.com

lawnly.com

backcountry.com

revunit.com

University of Arkansas