Branded Online, Inc.
Senior Director of E-Commerce | 10/2017 - Current
Head of enterprise brand and digital marketing management at a fast pace agency with a portfolio of over $110 Million in GMV. Overseeing the content strategy, A/B testing strategies, promotional campaigns, SEO, performance marketing, email marketing, CRM, UX, and site optimization. Innovating and validating the site speed optimization across the portfolio. Strategizing the product roadmap and prioritization of customer focused development and compliance projects such as ADA or data privacy policies into sprints for local and overseas teams. Overseeing both internal and external resources for engineers and marketing agencies.
Client list include: Brookstone, Joe’s Jeans, The Frye Company, Aquatalia, Katy Perry Collections, Juicy Couture, Tahari, Tretorn, Ben Sherman, Body Glove, Milly, Spyder, and more.
Key Achievements:
- Implementation of SMS/MMS with email tactics resulted in 392.33% Dec revenue increase.
- CRO tactics resulted in $704k in incremental revenue during Black Friday-Cyber Monday
- Championed a data driven Mobile checkout optimization that increased CVR by 24% YoY.
- Brought in 2.5M in incremental revenue to Branded Online for Q2 2019
- Increased November sales revenue YoY by up to 188% in 2018.
E-Commerce Director, 10/2017– 03/2018
- Increased conversion rates by 114% YoY for a portfolio of $14M
