Anthony Fiorini: Category Manager in Des Plaines, IL

• Leveraged syndicated data to make impactful decisions within the grocery channel • Helped gain new Snapware distribution at Kroger by showing areas of opportunity • Recommended Corelle patterns based on sales velocity and demographics, which resulted in a 24% increase in dollars over the previous year • Suggested new POG options for the bakeware set by showing a $500,000 opportunity, which helped lead to increased distribution of Pyrex • Key contributor for top to top and category line review meetings

Responsible for all brand and category analysis at Tampico, including assortment analysis and schematic recommendations based on flavor sales per store chain. Created sell sheets for new flavors. Interviewed and hired one direct report and lead many cross-functional meetings. • Led the innovations team by uncovering new category opportunities, such as frozen pops, leading to 450,000 incremental gallons of concentrate sold. • Suggested swapping a slow selling flavor at a major Texas retailer for a more demographically aligned flavor, resulting in a 59% gallon sales increase. • Helped attain new dairy business in the northwest, which added 200,000 additional gallons, by highlighting strength of brand and cost benefit.