Anurag Gupta: in San Ramon, CA

to Consumer (DTC) project to migrate all digital properties for nine US luxury wine brands to new platform using Microsoft Dynamics D365 ERP, CRM and POS and eCom, marketing automation, identity management, supply chain, shipping using Salesforce Commerce and Marketing Cloud and various other tools. • Program management for entire 7M+ project and leading the entire geographically distributed project delivery team consisting of client IT team and 8+ vendors across the globe. • Responsible for budget management, tracking various development streams, business collaboration and presenting project status to steering committee CIO, CFO and Marketing/DTC leadership on weekly basis. • Delivered and led successful staggered go-lives for nine brands during pandemic managing successful rollout of new POS hardware across all POS locations/wineries and migration of all customers, accounts, credit cards, orders, products and content and leading the entire go-live cutover planning.

• Project Management and SME for SAP Hybris Performance and Security Audit project for 3M for identifying multiple architectural issues with Global PIM. • Managed onshore and offshore team in India consisting of senior SAP Hybris architects and SAP Hybris developers. • Requirements gathering for creation of SAP Hybris base move tool to migrate 3M's 3 million+ products from legacy Taxonomy to new Taxonomy. • Delivered SAP Hybris integration with Oracle, Teradata and SKUDB and external syndication to partners. • Led the onshore/offshore team, managed scrum calls with client, managed client demos, estimations and management of JIRA. • Managed external vendors, developers and contractors and managed their budgets and deliverables.

• Project Management for Hybris PIM and eCommerce re-implementation for Omega B2B website for 20 countries and in 18 languages. • Managed onshore, offshore, client and vendor teams for the delivery of Hybris PIM and eCommerce and integration with ERP, CPQ, Salesforce, Greensoft. • Managed regular interaction and external dependencies for integration between PIM and eCommerce with ERP, Salesforce and CPQ teams. • Status reporting and Steering Committee presentations for budget, status, risks and issues.

• Project Management for Cosmo PIM implementation using Akeneo open source platform and integration with Magento based webstore. • Requirements gathering for PIM integration with Cosmo ERP and eCommerce site based on Magento using IBM App Connect • Define field mappings between various systems and defined and documented the integration jobs required. • Managed onshore and offshore teams for the delivery of the project and integration with client ERP and webstore. • Defined field mappings and managed migration of 1 million+ products from customer ERP to Akeneo PIM. • Managed cut-over planning and go-live rehearsals and instrumental in producing cutover runbook.

Program Manager for all transaction tracks (Cart and Checkout, My Account, Payment, Tax, Fraud, Customer Communications) for Walmart.com, Samsclub, VUDU and responsible for migration of all these tracks from old site to new. • Project Management for My Account and Tax scrums teams and working on initiatives like Integration with Walmart Grocery migration, Shipping membership program and other Omni-Channel initiatives. • Managed the project to launch new MyAccount for Walmart.com for Sign-in, Registration, Manage Profile, Credit Card, Gift Card, Addresses, Check Orders, Order Details, Cancellations and Returns. • Responsible for effectively initiating, planning, scheduling, estimating, forecasting, coordinating, controlling, managing and delivering all activities for projects and related release initiatives. • Involved in Requirement Scoping and analyzing high priority requirement for implementation creating Product Backlog and user stories. 3951 Veritas Way, San Ramon, CA 94582 • Led design sessions and planning sessions with various teams like infrastructure, DevOps, Network Ops for planning and designing the infrastructure requirements for production. • Led performance testing and load testing to ensure that the planned hardware will support peak/holiday loads and traffic. • Conducted Daily scrums, Sprint Planning/Review Meetings and Retrospective meetings. • Conducted poker planning for story point estimations and monitored team velocity and burn down charts • Monitored the progress of the project status with respect to schedules and effort estimates. • Monitored project from initiation through delivery encompassing both planning and directing schedules. • Enabled and enhanced collaboration between all Scrum Team members and removed impediments/blockers • Developed and managed the project management plan, established risk management process and reported metrics to PMO office and stakeholders.

Oversaw multiple eCommerce projects within the Western Region. Project list: Levi Strauss & Co. - Managed the entire Cognizant and client team of 50+ onsite and offshore resources for migrating Levis.com and Dockers.com eCommerce platform from hosted GSI Commerce to inhouse SAP Hybris implementation. Guthy-Renker - Managed Demandware implementation project and integration of eCommerce system with Drupal based web content management. Nike - Managed entire Cognizant team of 70+ resources for L1, L2 and L3 support for their ATG based nike.com. William-Sonoma - Managed entire Cognizant team of 30+ resources for development and L2 & L3 support.

Project: Build out of new global eCommerce system and newly re-designed homepage • As Scrum Master, managed a cross-functional team of 25+ resources and 6+ vendors for Walmart's Homepage redesign project to be launched on new frontend framework having responsive design for desktop and mobile devices. The new homepage was integrated with Social feeds like facebook, twitter and pinterest and introduced cutting-edge concepts like social shopping. • Managed the vendor evaluation for Adobe CQ and SDL Tridion and development of homepage as a proof-of-concept. • Managed the development of custom front end framework using Jackrabbit as backend content repository. • Worked with multiple vendors for generating requirements and led design sessions for building multiple integrations for the new homepage. • Oversaw and managed the whole new Infrastructure build out including server farms, firewall rules, load balancers, connectivity with vendors for multiple environments. • Used Rally, JIRA (Greenhopper) and Remedy • Scrum Master for Experience Management team (EMS) and delivered the Search Results page on new architecture integrating with @WalmartLabs. Lead the team of 15+ cross-functional team members. • Scrum Master for Marketplace Portal team to deliver the portal to be used by Marketplace partners. Lead the team of 10+ members. • Scrum Master for Item Orchestration team for building web services for orchestration of item data from the front end. Environment: Project Management methodologies, AGILE/LEAN Scrum project framework, SDL Tridion, Adobe CQ, Java, J2EE, HTML, CSS, Javascript, JSON, AJAX, REST, Maven, Git Hub.

Project List:

Project: Partner Portal for Dealer Network and eCommerce build out and site re-design based on SAP Hybris PCM (PIM) and eCommerce Suite • As Agile Project Manager, managed two different projects based on SAP Hybris PCM and eCommerce - one for creating partner portal for dealer network and the other for eCommerce build out for creating brand new re-designed website for tirebuyer.com. • Managed teams of about 15+ cross functional team members. 3951 Veritas Way, San Ramon, CA 94582 • Liaison between stakeholders, system users, clients and managers, software development team and the QA term to gather requirements • Performed GAP analysis, by seeking clarity in understanding 'as-is' state and collecting requirements to determine 'to-be' state • Gathered user and business requirements through interviews, surveys, prototyping and observing from account managers and UI (User Interface) of the existing system • Managed sprint demos for minimum viable product and stakeholder presentation with CTO and other business executives • Worked with the Product owners for maintaining and grooming product backlog • Lead Integration with various other eCommerce related systems such as Oracle OMS, ERP and Cybersource payment gateway and managed and PCI based security. Environment: SAP Hybris PCM + eCommerce Suite, Project Management methodologies, AGILE Scrum project framework, Java, J2EE, HTML, CSS, Javascript, JSON, AJAX, REST, Maven, SVN.

Project: eCommerce re-platform and PCM (PIM) implementation for belkin.com based on SAP Hybris PCM and eCommerce • As Program Manager, managed the PCM implementation and eCommerce build for re-designed belkin.com. • Managed cross functional team of 15+ team members. • Integrated SAP Hybris PCM and eCommerce Suite with Oracle OMS, MajorTom DAM, Interworld Oracle Database and payment gateway. • Led data modeling sessions for creating data model for all belkin products and worked with business to create new global taxonomy for belkin.com. • Managed multiple client SMEs and architects for various internal systems for creating data imports and exports and migrated product data from existing Oracle DB to SAP Hybris PCM and oversaw multiple migration cycles and data validation with business. • Managed and delivered training documentation and training sessions on SAP Hybris for various business users in US, Europe and APAC • Managed User Acceptance Testing sessions for various business groups for system rollout. • Ran stakeholder and IT interviews for gathering system requirements and worked with CIO and Product Owner to generate product backlog. • Worked with business users in Europe and APAC to setup process for content translation and integrated SAP Hybris with SDL Trados for translation and localization of product content. • Setup multiple product catalogs in SAP Hybris PCM for managing localized product attributes and content for various countries. • Reported regular status and risk mitigation strategy and project metrics to CIO and stakeholders Environment: SAP Hybris PCM + eCommerce Suite, Project Management methodologies, AGILE Scrum project framework, Java, J2EE, HTML, CSS, Javascript, JSON, AJAX, REST, Maven, SVN, MajorTom DAM, Interworld, Oracle Agile and OMS, Trados translation system.

Project: Managed multiple projects involving Digital Marketing strategy and roadmap, Organizational Readiness, PIM vendor selection, Content Modeling, PCM and DAM implementation based on SAP Hybris and Celum DAM • As Program Manager, managed a team of 10+ team members for implementing SAP Hybris PCM and eCommerce for migrating all Simpson Manufacturing products from existing multiple systems to SAP Hybris. • Managed and led the project for PIM and PLM Readiness Assessment by interviewing multiple Simpson businesses, stakeholders, product managers, engineering, marketing and sales. Gap analysis for business process changes in old and new process and created proposal for implementation for PIM. • Led data modeling sessions with the client and multiple Product Managers to setup new Global product taxonomy. • Created hundreds of product attributes, naming schemes, inheritance models and content inventory for migrating all products to the common repository. • Provided subject matter expertise to validate business and technical requirements. • Worked with client to integrate old homegrown ERP system to SAP Hybris PCM. • Worked with client Product Managers to create product backlog and prioritization of user stories. • Gave demos for SAP Hybris build out and MVP to the client at the end of every sprint and gathered feedback to be incorporated back in the backlog. • Track team progress and sprint burn down for delivering project on time within budget. • Alongwith other members of Acquity team, conducted and managed interviews of about 60+ people in the company including stakeholders, product managers, engineering, marketing, IT etc. for readiness assessment for PIM implementation and generated presentation to executive management. 3951 Veritas Way, San Ramon, CA 94582 Environment: SAP Hybris PCM + eCommerce Suite, Celum DAM, Project Management methodologies, AGILE Scrum project framework, Java, J2EE, Maven, SVN, Custom ERP system Bluescreen.

Project: Content Management System implementation for re-designed McAfee.com • As Project manager worked with McAfee's Marketing, Strategic Technology Group and IT to improve performance of their publishing processes and workflows within their Content Management System to enable McAfee to go-live with new mcafee.com site on original schedule. • Implemented Interwoven's best practices and recommended design modifications in their existing implementation in order to achieve desired performance gains in a very short timeframe and aggressive schedule. • Conducted design workshops to get a complete understanding of business requirements and existing implementation. • Recommended design modifications which would give maximum performance gains with minimal coding effort in order to achieve acceptable performance gains to go-live and delivered them on-schedule. • Worked with McAfee business users to setup publishing process for creating content in 9 languages across 18 locales for sites in various countries. • Identified additional set of design recommendations to achieve maximum performance gains after go-live • Integrated Interwoven content management system with SDL Idiom WorldServer to translate content into multiple languages. Environment: Interwoven TeamSite, SDL Idiom WorldServer, Perl, Java, J2EE.

Project: Implementation of SAP Hybris for eCommerce build out and re-design for tektronix.com • As Agile Project Manager worked with Tektronix's marketing team to define and design the functionality for Tektronix's B2B and B2C Commerce capabilities as the customer is bringing their eCommerce functionality from Amazon to internal store managed internally using SAP Hybris eCommerce. • Managed the project and cross functional team of 15+ resources for carrying out business requirements and solution architecture for the new eCommerce platform and to integrate their eStore with Drupal content management system and Oracle ERP. • Conducted and managed requirements workshops and design sessions • Functional and technical requirements for eCommerce functionality • Gathered B2B requirements for order and payment related security, fraud detection and customer verification for purchasing orders for Tektronix products. • Managed delivery for wireframes for eStore and cart pages • Managed visual design and front end development for the new eCommerce functionality • Integrated SAP Hybris eCommerce with Drupal for CMS and SOLR for search on the new website • Worked on created product backlog, and prioritized sprint backlog and tracked sprint burn down for delivering on time within budget. Environment: SAP Hybris PCM and eCommerce, Drupal CMS, SOLR search, Oracle ERP, Java, J2EE, REST, AJAX, HTML, CSS, Javascript. 3951 Veritas Way, San Ramon, CA 94582