Ashley Burke: Brand and Retail Development Administrator in Long Beach, CA
Ashley Burke
Brand and Retail Development Administrator
Long Beach | United States
Skills
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Industries
Fashion
Summary
Activity
Projects
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Work experience
Catalina Marketing
Brand and Retail Development Administrator | 05/2013 - Current
•Brand Administrator to Nestle Team (15+ people) including: Beverage, Ice Cream, Confections,
•Maintain calendars and schedule client meetings
•Plan, schedule and coordinate Travel arrangements for all brand meetings and events
•Create, update and edit PowerPoint presentations for client meetings and events that will be projected
•Important role in internal brand strategy meetings
•Assistant Office Manager
•Event planning for all Team and Corporate Sponsored event
•Coordinate Quarterly Three Day Roadshow Training: Held onsite with meals and presentations
•Coordinate Twice a Year Three Day Team Meetings: Held offsite, 25 + guests, Budget $20K
•Discussed specific requirements and expectations concerning the event with executives
•Managed and developed a strategic plan of action to ensure that the cost of the event remains under the pre-determined budget.
•Searched and negotiated suitable venues or locations as per the requirement and budgetary constraints
•Facilitated communication with professionals, including venue management, caterers, contractors
•Trained new and existing staff prior to the event so that all operations and duties were executed smoothly and as per clients’ guidelines.
PERSONALIZED DIGITAL MEDIA POWERED BY THE LARGEST DATABASE OF SHOPPER PURCHASE HISTORY IN THE WORLD
Catalina’s personalized digital media connects shoppers to the brands we know they want. We do this by delivering only the most relevant ads and offers from their home to the aisle. And only Catalina knows the evolving purchase history and individual needs of more than three-quarters of American shoppers. We use that insight to create personalized, measurable campaigns that motivate high-value consumers to try new products, increase consumption, and stay loyal to CPG Brands and Retailers.
Education history
Arizona State University
Bachelor's Degree | 2013 - 2015
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