Ashley Villatuya: Design Director in san diego, CA

• Developed, managed, and maintained a multi-category product line for each season that was relevant to the customer and reflected the Luv Surf demographic. • Produced tech packs and graphic artwork for each seasonal line plan. • Communicated directly with domestic and overseas manufacturers to produce samples and bulk production lines. • Composed all marketing materials including catalogs, P.O.P, hangtags, website, brochures, and print/web ads. • Designed and constructed merchandise layouts, trade show booths, and store displays. • Attended trade shows to establish brand presence in the apparel market and open retail accounts.