Matthew Jones: Sales Director in Cardiff by the Sea, CA

Director of Sales for Thunderbolt Surfboards, Crime Surfboards and Flying Diamonds fins. Overseeing sales strategy, building retailer network, managing international distributors and driving global sales

Director of Sales: • Responsible for creating and driving key growth initiatives, sell-in strategy and call cycle routines in order to gain market share and achieve financial targets for the North American market • Managing a portfolio of eleven brands under the Surf Technicians portfolio • Sales management for twelve domestic sales representatives in both the Surf and SUP markets • International distributor sales management • Key account management • Licensee management for brand portfolio

USA Regional Manager:  Responsible for both the US and the America’s international business  Reported directly to the CEO on the US branch performance through a monthly dashboard of sales, margin, expenses, debtors, creditors, inventory and overall EBITDA position  Bi-monthly sales and forecasting meetings to ensure the business was on track to hit annual goals  Managed the US marketing department and drove global marketing initiatives  Maintained positive year-on-year growth results while maintaining margin and expense targets National Sales Manager:  Managed a sales team of sixteen sales representatives in both Surf and Outdoor markets  Managed key accounts  Responsible for creating and driving annual sales budgets  Managed new product launches and in store point of sale to drive customer awareness  Created and maintained account relationships, identifying opportunities and growing market share within each product category International Sales Manager:  Directed and oversaw all distributer sales for the Americas region including Tahiti  Managed sales volumes and product mix to maximize sales and global footprint  Responsible for distributor agreements, creating annual sales budgets and managing marketing collateral to ensure a global cohesive marketing message US Branch Manager:  Oversaw day-to-day operations of office staff including operations, warehouse, marketing, online and customer service  Instituted staff accountabilities and annual reviews to maximize office performance  Worked closely with HR/Controller to monitor monthly office expenses

• Buy sell distribution of Solarez resin-based products for both retail and manufacturing applications * Responsible for all aspects of the business from direct sales, forecasting, trend analysis, purchasing, sales management and accounts receivables * Created and maintained a large account base of over hundred and fifty accounts within the Southern California territory