Billy Ruff: Director, Business Development in San Diego, CA

Frame and master adjacent spaces through primary/proprietary market work Build-out M&A funnel through strategic gap analysis and adjacent market work Support design and development of the translation of strategic choices into clearly articulated in-market actions (in partnership with cross-functional team) Perform quantitative analysis and modeling to support insights and recommendations Work with regional commercial and business leaders to align global view with regional views Ensure frameworks incorporate broader strategic considerations Leverage presentations to develop the storyline and connectivity to other projects Spearhead the development, communication, and implementation of 5 yr automotive commercial strategy across regions and customers

-Create private label footwear products for the motor sports, action sports and skateboard industry. -Direct designers and production staff to meet timelines and customer needs. -Identify potential customers and work with product managers to create footwear opportunities to complement existing product lines. -Oversee production, development, buying and logistics. -Developed customer footwear programs for KTM, NASCAR, Roadkrome, Custom Chrome brands.

Create and execute a Marketing and Social Media strategy for DMCVSharks. One of the large non-profit soccer organizations in North America.

- Created and executed a skate graphic based line of cell phone cases. Oversaw sales for all wholesale business worldwide. - Worked with VP of Operations to develop licensing and endorsement programs for action sports brands. - Create internal procedures to forecast sales from introduction through delivery.

-Concepted, executed and launched the Sha Sha Fine Shoes brand. -Responsible for all aspects of the business including sourcing, financing, production, sales and merchandising (US and International). -Create budgets and goals for the Sha Sha Fine Shoes brand. -Work with lenders to maintain lines of credit. -Direct key account relationships including Hot Topic, Journey’s,Nordstrom and Pacific Sunwear.

-Directed re-launch of Dukes action sports footwear brand, targeting mainstream accounts. -Responsible for all aspects of sales and marketing for the brand. -Directed freelance footwear designers for initial brand offering. -Forecasted and managed budgets and goals. -Sourced factories for footwear production in Asia. -Recruited sales force for US and Canada.

-Managed internal and outside sales forces. -Oversaw footwear purchasing and inventory levels for overall company. -Directed staff and converted existing manual order processing to a completely online system, streamlining procedures and improving inventory control and order accuracy. -Increased order fullfillment. -Attended senior management meetings on behalf of US sales department. -Maintained inventory levels and identified shortages and overages. -Responsible for setting annual budgets and all sales planning activities.

-Responsible for Skate, Surf, Snow divisions for US and international markets. -Worked with advertising agencies to plan campaigns for all divisions. -Managed team and promotional budgets for US team and international distributor’s teams. -Worked with team/marketing managers to maximize team member’s viability.

-Coordinated Nordstrom account nationally. -Worked closely with outside sales force and internal CSR’s to grow accounts. -Developed territories including TX, ID, UT, CO by researching territories, recruiting and training reps until they were assigned to an area sales manager.

- Pioneered Southern California territory for Airwalk Footwear. - Increased sales from 500K to 6M for Airwalk Footwear during this period. - Received #1 Salesman Award for greatest dollar increase in one year: $2M-$4M. - Managed 4 sub reps within territory. - Represented region in product meetings. - Represented supporting lines for G&S Sports, Style Eyes Sunglasses, Swag Snowboard Apparel.

? Ranked #1 in pool/vert category of skateboarding 1985-1986. ? 15+ 1st place finishes from 1983-1985. ? Lead performer in Swatch on Broadway exhibition. ? Represented paid sponsors extensively by competing internationally.

Professional Skaterboarder - Salaried and Product Endorsements. Participated in Design, Development and Marketing of the launch of the brand.