Bob Scales: Owner in Santa Clara, CA

Everything

Manage all aspects of marketing for leading brand in snow accessories category. Recruited new ad agency to unify marketing campaign across all business units to strengthen brand in anticipation of launch into new product categories. Developed collaborative relationship with brands including Paul Smith of London to build brand awareness outside of endemic market. Identified key graphic and cultural trends for product managers to connect with emerging youth market. Worked directly with global sales team to grow snow business unit by 20% in 2009 and made snow helmets the leading Giro product category. Developed and managed annual marketing strategy including photo and video production, media buy and release schedule to coincide with key dates. Managed rebuild of giro.com working with independent designers and programmers to deliver project on schedule and within budget.

Founded successful men’s clothing line selling to boutiques across the country. Responsible for initial concept through deliverable final product of men's clothing line. Managed the daily operational tasks of manufacturing product including visualization of line, sample production, pattern making, and costing of garments to stay competitive to market. Sourced and maintains long-standing relationships with factories in San Francisco, India and Italy. Art directed brand image via catalog, advertising, and web content. Successfully opened and maintained retail boutiques in San Francisco and Santa Cruz.

Design assistant to head designer of multifaceted men's and women's lines. Assisted in developing seasonal design concepts based on available resources. Procured textiles and trims from overseas and domestic vendors to coincide with production schedules. Designed and fabricated New York showroom as well as trade show fixtures.