Bradley Lim: TUSC Motorsport Supervisor in azusa, CA

• Falken representative/liaison to Porsche AG to achieve all motorsport/marketing/PR goals • Sole liaison between Falken and IMSA/Nascar to achieve content driven PR and media to increase awareness for Falken’s racing efforts. • Co-ordinate with different media depts/teams/agencies to create various media to expand Falken brand awareness while adhering to fast paced deadlines • Logistics and operational planning and supervision of 35 member team / 3 race rigs (flights, hotels and transportation) • Offsite Event Planning and Marketing with various working partners to participate in large scale events and execution. (SEMA, Offroad Expo, LA Autoshow) • Working with ad agencies for TV and media buy-in negotiations (Fox Sports / ESPN) • Working with various agencies to collate marketing data/ROI for brand awareness expansion (Schieffer Media) • Engaging strategic PR agencies and platforms to achieve multiple coordinated public launches of programs and flash news to the general public (Porsche PR, Darkhouse Media, Kbru communications, IMSA PR) • Tire customer sales/ Sponsorship programs management and tracking ($200K revenue) • Marketing partner management/development w/ various companies and corporations (Mobil 1, Sparco, Monster Energy, Feld, Porsche AG, Ford, Toyota) • Driver/Sport personality management (PR bookings, Charity events, interviews) • Multi Podium finishes / 2 First place GT-LeMans finishes @ Petit LeMans • Large scale budget management and implementation