Brent Harden: GLOBAL BRAND DIRECTOR

As Global Brand Director for Answer Racing at Tucker Rocky, I am responsible for planning and directing the execution of product, sales and marketing strategies for the brand in order to achieve revenue and pro t goals for the company. It is my responsibility to source vendors, de ne and develop new products, create the Go To Market strategy and lead a team of designers, developers, marketers and salesmen. In my role I accept responsibility for full P&L statement of the brand. Accomplishments -Increased gross vertical margin from 35% to 58%. -Complete overhaul of product line aimed at increasing margin and building more value into products. -Grew international sales from $1.2M to $3M. -Reduced overhead by over 20%. -Made Answer Racing the only pro table brand in the apparel busniess unit after years of losses. -Increased worldwide distributor sales from 4.2M to 6.4M

For over 6 years I owned a business called Thrive Motorsports Marketing. The focus was on motorsports marketing, PR and photography. I worked for clients such as: BMW Motorrad, Husqvarna North America and Lucas Oils. Accomplishments -The successful media launch of the 2010 BMW G450X. The strategic repositioning of the bike from a thoroughbred racer, to that of a capable dual sport bike yielded extremely positive reviews from members of the media. -Successfully pitching stories to endemic and non endemic media for the Lucas Oil O Road Racing Series. Television coverage from KTLA, Telemundo, The Press Enterprise and more. -English speaking media relations liaison for Husqvarna's world wide press launch of the 2011 TC449 in Fano, Italy. Communicated the features and bene ts of Husqvarna's all new 450 motocross bike to English speaking journalists from the US and UK. (Hired on full time after the event) -Freelance action and product photography. OTHER NOV 2004 - NOV 2012