Brett Roddis: Innovation, Design Strategy, Futures & Human Insights in San Francisco, California

• Identify emerging markets and white space opportunity through futures insights of key behavioral, cultural/societal shifts to unlock new customer acquisition and problems to solve using a tool box of rapid testing and validation. •Partner with leadership/strategy & consumer insights teams to identify problems to solve in current/future product assortment through human centred design methodologies (design thinking etc) then rapidly test and validate efficacy of ideas. •Lead Concept Design to present innovative and comprehensive creative solutions (including proof of concept prototypes, 3D renderings, 2D sketches, samples, mock ups etc). •Lead cross-functional/brand initiatives, liaising with functional leaders and lend a diverse skillset of thought leadership, design thinking/design sprints, creative story telling, innovative communication techniques, planning, analytics and strategy. •Bring the outside in and engage with external partners from academic through corporate entities to accelerate Aro’s innovation agenda •Growth Hacking