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Digital Brand Manager

Top Management

As a Digital Brand Director and creatively driven professional for almost 30 years now, I have been working in the golf, resort and hospitality marketplace by building targeted, measurable and visually beautiful marketing tools on and offline. 

Specialties include: Creative Direction, Creative Producer, Digital Strategy, Web Development, Project Management all through Customer Service with high integrity.

Hilton Grand Vacations (HGV) is a global leader in vacation ownership, developing, marketing and
operating a portfolio of high-quality, shared-ownership properties in highly desired vacation
destinations. HGV manages and operates two innovative club membership programs providing
exclusive exchange, leisure travel, and reservation services for more than 300,000 Club Members.
At Hilton Grand Vacations, the culture of hospitality extends to our more than 8,500 Team Members
who collectively play an important role in delivering exceptional service, quality accommodations, and
memorable travel experiences. Based at the Carlsbad sales and marketing site.
• Drive the Hilton Grand Vacations Club brand through all marketing channels. Create new and
updated marketing materials to meet the needs of the outside and in-house concierge, sales and
marketing teams on and off property.
• Build and manage the budget and leads coming into the Call Center to book vacation packages
through email, Facebook, online, paid search and partnership networks.
• Leveraged Hilton branded point of sale systems and Hilton Honors® programs.
• Strategize new marketing opportunities and build out campings within Hilton brand guidelines.
• Facebook liason for Hilton Grand Vacations Club with corporate Hilton in Orlando.
Key roles - Supporting our Sales and Marketing staff with various technologies and marketing
automation, execute outside concierge and on-property marketing support and inbound marketing
opportunities as we develop new platforms and marketing techniques for our sales center.

Grand Pacific Resorts is a full-service resort management and development company. This includes
selecting superior resort locations, securing all of the necessary capital and financing to execute a
project, choosing the best development team for a specific resort location, and conducting the
marketing and sales process to ensure a successful project. Headquartered in Carlsbad.
Highlighted Properties of record - Kauai Beach Villas, Wave Crest Resort, Villa L’Auberge,
Makai Club Resort, Hanalei Bay Resort, Coronado Beach Resort, Red Wolf Lodge at Squaw Valley,
RiverPointe Napa Valley, San Clemente Cove, Southern California Beach Club, Carlsbad Seapointe
Resort, Carlsbad Inn Beach Resort & Hotel, Grand Pacific Palisades Resort, Hilton Grand Vacations Club®
at MarBrisa...twenty resorts total in the portfolio.
• Oversea the Hilton Grand Vacations Club brand through all marketing channels. Create new and
updated marketing materials to meet the needs of the outside and in-house concierge, sales and
marketing teams on and off property.
• Build and manage the budget and leads coming into the Call Center to book vacation packages
through email, Facebook, online, paid search and partnership networks.
• Strategize new marketing opportunities and build out campings within Hilton brand guidelines.
• Facebook liason for Hilton Grand Vacations Club with corporate Hilton in Orlando.
Key roles - Driving leads to our thirty person call center through paid Facebook advertising and email
campaigns, outside concierge and on-property marketing support and inbound marketing opportunities
as we develop new platforms and marketing techniques. Owner Referral program as an example.

Elevator Agency is a Digital Brand Strategy company with a focus on building content marketing
programs and sophisticated web builds. Clients range from high tech to city agencies along with other
B2B focused companies. Based in downtown Carlsbad for the past 12 years.
Clients of record - Lantronix, Hitachi, The City of San Diego, Eldorado Stone, The City of Carlsbad,
Grand Pacific Resorts and Co-Op.
• Client advocate to help build and design the right marketing solutions Elevator offered to meet the
clients goals and KPIs.
• Create the plan on how to best use our Content Marketing Solution called Drive and Optimize or
leverage a custom web based solution.
• Strategize the foundation for the web builds and work with their budget to fit our program offerings.
Key roles - Driving the sales process, client conversion and retention, account strategy,
creative direction and leadership of the design team.
Elevator Agency acquired Copper Blue Creative in 2015.

Senior Account Strategist

Copper Blue Creative was a creative agency connecting the elements of design and business. Focusing
on design solutions to meet the clients business goals. Copper Blue built full marketing campaigns
from start to finish, that included print elements, out of home, digital and website creation. In the spring
of 2015, Copper Blue Creative was acquired by Elevator Agency and I went to work with Elevator to
ensure a smooth transition and help support the account strategy side of the business. I negotiated the
acquisition of the merger and the conversion of clients. My goal for the merger was to bring in even
greater digital capacity that the acquisition would bring to the Copper Blue Creative client base.
Clients of record - Coco’s Bakery, TaylorMade Golf, Ashworth, Maderas Golf Course, BioPop, BOOM,
KemperSports, Troon Golf and over 25 Golf Course and Resort properties through out the southwest.
• Drove the creative process by connecting with clients, discovering client needs, contract process,
concept development and brand tone. I lead multiple photo and video production shoots.
• Oversaw the design team to insure the creative is meeting the clients goals and objections while
staying on time and within budget.
• Hired and managed the creative and account team members along with the growth of the agency.
• Set up the agency business process and infrastructure including leasing office space, server and
software purchases and HR benefits for team members.
Key roles - Driving the creative process & strategy, client acquisition, account strategy, budgeting,
creative direction and leadership of the design & account team.

Owner and Creative Director

Design heavy creative agency based in Carlsbad. Project work that varied from print to web design.
We had deep production roots and helped larger corporations and design teams meet their creative
workload. We built new brands and helped smaller private companies introduce new products into
the marketplace.
Clients of record - Sheraton Carlsbad, The Crossings at Carlsbad, Cocaine Energy Drink, GFH Boards,
Magnificent Trimmings, Skin Medica and ColorScience.
• Creative Director and Co-owner, I was on the client side to acquire new business, creative direction,
scope the work and project manage the design team.
• Drove the business until 2008 when economic conditions forced a restructuring of the company
which lead to the dissolution of the company in order to re-brand as Copper Blue Creative under
sole ownership to create a more profitable company.
Key roles - New business sales, account strategy, creative direction and leadership of the design team.

Find out detailed information about Brian Haffeman, Digital Brand Manager in vista, CA

Brian Haffeman: Digital Brand Manager in vista, CA

Brian Haffeman

Hilton Grand Vacations

Grand Pacific Resorts

Elevator Agency

Copper Blue Creative

1/2-TON Design

The Advertising Arts College