Bridget Botting: Regional Development Manager in Redondo Beach, CA

Implemented 4 new markets for Gatorade’s newly established G Force that entailed opening distribution channels, setting pricing, demand planning, and recruiting / onboarding MDA’s. Responsible for the management, coaching, & success of 8 MDA’s in Southern California and 1 MDA in Minnesota through supporting their specific needs, job duties and challenges to ensure individual and team delivery of an effective consumer marketing plan in order to build all brand Gatorade innovations. Held accountable for successfully achieving Regional, MDA, and individual KPI’s across 7 platforms: new high schools, G Weeks, Kit Sales, buying accounts, prime sales, recover sales, and total revenue. Maintained an average of 127% over index on KPI’s throughout three years and brought in over $4MM in revenue annually. Managed sales and relationships throughout Southern California, Minnesota, Hawaii, Kansas, Nebraska, South & North Dakota. Responsible for working with Cross Functional teams via food service distribution channels, supply chain, ATD dealer network, agency partners, and internal brand teams to drive all brand marketing platforms and sales initiatives. Developed, led, and project managed key marketing projects such as out of high school athlete reach, I Pads, vending, creation of onboarding tools, defining SMDA role responsibilities, as well as managing the creation of all sales/marketing collateral and pos materials. Managed Regional P&L budgets for product and premiums as well as operational costs.