Caitlin Bauman: Marketing Manager in Redondo Beach, CA

· Manage the marketing department · Launch new projects from start to finish · Oversee all marketing initiatives for the Girl Charlee brand · Handle daily social media and blog posts · Bring new ideas to the marketing department · Communicate with any vendors, bloggers, and potential collaborators · Compile a weekly analytics report

· Developed and implemented the overall marketing/communications strategy · Oversaw the development of collateral materials, including web content/updates and promotional items · Lead all social media and blog campaigns · Supported tradeshow planning and coordination · Created all marketing materials used throughout the company · Edited photos and created content for our current websites

· Updated the company website · Handled inventory checks weekly · Maintained all sales and marketing vendors, created and ordered new marketing materials · Managed promotional materials and merchandise · Planned and coordinated trade shows and other marketing events · Created and posted content to our YouTube channel using Adobe Elements · Handled sales calls and communicated with customers · Executed all shipping and packaging of customer orders · Facilitated customer communication and the collection of customer satisfaction · Collected, compiled, and analyzed data for SWOTT analysis

· Hired as an intern, promoted to Account Executive in July 2012 · Co-managed large client accounts ranging from food products to concerts/radio networks · Created press releases to send to various media outlets · Updated and maintained client’s social media pages including CKC’s own pages · Created and delivered pitches to local news stations · Took part in successfully hosting major events

· Planned and executed various events and fund-raising projects · Updated social media · Planned and executed local blood drives with the Red Cross · Managed all clerical volunteers Other Skills: