Caroline Cueter: Manager/Beer Buyger in Playa Del Rey, CA

Built out in-kind and cash Event Sponsorship contracts for the year including contract negotiating, pre and post event logistics, brand partnership collaboration alongside Experiential Brand Manager Facilitated and managed custom promotional tactics, health and fitness seminar speakers, on-site activations, special sponsorship requests, product sampling, expo and finish line booth placement, vehicle needs, signage placement, health permits, and city permits. Requested, managed, and secured promotional assets and materials from sponsors for use in event print and digital media, on-course signage, newsletters, PA announcements, media guides, race programs and goodie bags Managed Ambassador team of 530 enthusiastic athletes from across the country through promotion and incentivizing. Managed trade show logistics and collaborated with Sales to determine show strategy. Tradeshows included: Run Show – Chicago, Fleet Feet Conference, IDEA World Convention, and The Running Event. Nominated to Core Values Team: worked cross functionally to bring values to life, keep employee moral high, and ensure that all business decisions aligned with Athleticism, Accountability, Collaboration, Innovation, Longevity, Love Drove sustainability initiative through TerraCycle partnership: upcycling program that’s diverted over 1.8 million wrappers (nearly 7,000lbs) from landfill since 2015 Collaborated with Marketing Communications team to develop athlete storytelling for every Sponsored event. Traveled to events to promote the brand and partner with retailers to drive sell-through. Events included Oakland Running Festival, Way too Cool 50, Boston Marathon, and Western States