Chris Kollmeyer: Director, Licensing & eCommerce in San Diego, CA

Chris Kollmeyer

Director, Licensing & eCommerce
San Diego | United States
Skills
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Interests
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Summary
Activity
Projects
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Work experience
Digital Apparel Lab
Director, Licensing & eCommerce | 09/2018 - Current
Digital Apparel Lab (formerly Teamwork Athletic Apparel)
Carlsbad, CA (Sept. 2018-Present)
Teamwork Athletic was purchased by Founder Sport Group (owned by CCMP Capital) in Sept. 2018 and re-christened Digital Apparel Lab in 2019. My role there is to own and drive the Direct to Consumer channel, utilizing on-demand licensed apparel (under ProSphere brand) sold on our own site (SportswearU.com) as well as online marketplaces (Amazon and Wal-Mart primarily).
Director, Licensing & eCommerce
Duties by areas of concentration:
Licensing
• Licensor management/relationship with CLC, Affinity Licensing among others and independent schools (Indiana, Iowa, Grand Canyon Univ.)
o New license acquisition
o Minimum guarantee management
o License renewals
eCommerce (SportswearU)
• Build and manage SportswearU.com – UI/UX, SEO, content
• Manage online marketplaces – Amazon (2 million ASIN’s), Wal-Mart, eBay
Marketing/Branding
• Manage digital marketing team of 2 and 2 third party agencies (Third Street for SportswearU.com and Blue Wheel Media for Amazon)
• Manage digital marketing campaigns using Facebook/Instagram ad platform, Amazon display ads and Google Adwords
• Social media and e-mail marketing for SportswearU.com
• Brand building for SportswearU
Teamwork Athletic Apparel
Product Development Manager | 06/2008 - 09/2018
Summary of qualifications
• Product development/sourcing
• Manufacturing/R&D
• Licensing
• E-commerce
• Marketing/branding
• Strategic planning
• Business development
Recent Employment History
Teamwork Athletic Apparel (teamworkathletic.com)
San Marcos, CA (June 2008-Present)
TAA is a leader in the team athletic apparel market, developing and manufacturing apparel at the San Marcos, CA headquarters as well as Mexico, C. America and Asia. TAA offers 30,000+ skus in 12 sports for team uniforms, fanwear and casual wear. In the past year-plus, TAA has expanded both product offering and distribution to include activewear/athleisure and licensed apparel sold via B2C and B2B2C channels.
My role with the company over the past 7+ years has evolved and changed as the marketplace and needs of the organization have changed. I now oversee the Product Development (cradle to grave), Licensing and Sourcing aspects of the organization and drive strategy in Sales/Marketing and E-Commerce.
Product Development Manager
Duties by areas of concentration:
Product Development
• Manage PD team of 10+ of product managers, pattern makers, technical designers, graphic designers
• Responsible for all products – appropriate fit, style, price for the marketplace; including lifecycle management, end of life distribution
o Blank stock products
o On-demand custom products
• Competitive analysis for all markets: team uniforms, active, custom, licensed, B2B and B2C
• Forecasting, sourcing, P&L management
• New materials development and sourcing
• Creation and maintenance of relationships with overseas business partners (Xiamen, Guangzhou)
• Oversee development and implementation of decoration strategy – sublimation, vinyl, DTG, screen print
• Research, analyze data, sell internally and execute new business opportunities
• Participate in operational excellence in product development processes using Lean Mfg. Principles/5S/Kaizen
Business Development/Licensing
• Assist with the establishment of relationships with retail partners (Dick’s SG, Stage Stores, Epic Sports, Teamsportswear.com)
• Set up licensing strategy and infrastructure, from application, submission/approval process, compliance for CLC, Learfield Licensing and Affinity (Greek) to provide on-demand apparel solutions for underserved consumers
• Managed co-branding/white label relationships with Easton Hockey, Baunfire Sports
E-Commerce
• Provide strategic direction for B2C portal (sportswearunlimited.com)
• Online merchandising strategy and execution
• Development and ownership of Digital Asset Mgmt system and Liquid Pixels rendering code to maximize online showcase of custom on-demand apparel
Miscellaneous
• Proficient in Microsoft and Apple platforms
• Proficient in business enterprise software (ERP systems), PLM systems, business intelligence software
• Proficient in Google Analytics
• Reliable, fast learner, creative problem solver
• Avid sports participant, particularly distance running
Contact information
Mobile: 951.505.2179
E-mail: ckollmeyer@yahoo.com
The Upper Deck Company, LLC
Product/Brand Manager | 07/1999 - 06/2008
The Upper Deck Company, LLC
UDC is a leading manufacturer of sports and entertainment trading cards and collectibles. While employed there, UDC had licensing agreements with MLB, NBA, NFL, NHL, MLS, PGA, NASCAR and a number of entertainment brands.
Product/Brand Manager
Carlsbad, CA July 1999 - June 2008
• Marketing/business plans
• Product development/management
• Overseeing production
• Licensor/customer/media communication
• Sales/distributor training/communication
• Margin management
• Athlete relations
Education history
Indiana University
Bachelor's | 1990 - 1994
Connections
Companies (0)
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