Chris MacDonald: in Aliso Viejo, CA

Manage a team of 10+ in day to day. Responsible for overall creative of branding and retail campaigns on Toyota and Farmer John including the Hispanic and Asian markets for southern California. Helped make the Toyota Southern California region the #1 ranked region in the nation in terms of sales while winning first creative awards for the agency in over 15 years. Led the launch of a complete rebranding for Farmer John as they prepare to expand nationally. Utilized social media to create first integrated marketing campaign for Farmer John to reach new consumers while encouraging influencers to be brand stewards to drive brand awareness. Created video content for social media channels raising Farmer Johns social following. I was the lead creative when our sister agency, Castells, pitched new business and won the $10M TimeWarner Cable/Spectrum account on the spot. Clients: Toyota, Farmer John, Time Warner Cable/Spectrum Communications

Creative lead for team of 10 in development of clients overall branding including all communication material from TV and radio broadcast, print and digital. Seamlessly integrated Hispanic creative executions into general market creative campaign as well as leading creative campaign for general market. Generated creative solutions for brand strategies that incorporate traditional and multimedia platforms such as TV, radio, print, social, web, digital, and 360 marketing campaigns. Coordinated and manage the allocation of workflow to creatives, freelancers, and photographers. Managed and mentored teams of creatives and graphic artists as well as studio department. Clients: Burger King, Bud Light, Budweiser, Twix, U.S. Cellular, Pennzoil, Lowe's, Chevrolet, Domino's Pizza, Aio Wireless, Target, Marshalls

Created and oversaw designs and overall creative for clients. Charged with directing studio team in production of materials for clients. Supervised creative execution of different campaigns from concept to production including, print, OOH, and broadcast. Clients: Wal-Mart, Miller Lite, Visa, Bank of America.

Created and produced several television commercials as well as photo shoots. Focus on youth and kid-targeted advertising as well as luxury brand automotive advertising. Clients: Mattel (Hot Wheels, Matchbox, Tyco R/C), Land Rover.­­

Worked with a copywriter, generating 360 idea. Produced several TV, print, and radio. Clients: Cingular Wireless, Lucas Candies, Mazda.

Worked on art direction, design, asset creation, and digital presentations for all clients. Clients: ESPN Deportes, Miller Lite, MGD, U.S. Cellular, SBC, and United Way.