Christopher Jones: Senior E-Commerce & Marketplace Operations Lead | Catalog Strategy, Optimization & A+ Content | Apparel & Consumer Goods in San Diego, California
Christopher Jones
Senior E-Commerce & Marketplace Operations Lead | Catalog Strategy, Optimization & A+ Content | Apparel & Consumer Goods
San Diego | US
Interests
Art
screen printing
Graphic design
Retail/eCommerce
Summary
Activity
Projects
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Work experience
The Art Arcade
Co-Founder | Creative Director & Digital Operations | 01/2024 - Current
Co-founded a charity-driven art showcase and digital auction presented annually at GCX, partnering with Rare Drop and St. Jude Children’s Research Hospital to deliver a combined in-person exhibition and online fundraising experience.
- Led creative direction, branding, and visual identity for live and digital experiences
- Recruited and coordinated 24 artists, managing themes, timelines, and ~200 submitted works
- Built and operated a custom online auction using Tiltify, managing listings and attribution
- Coordinated with event organizers, nonprofit partners, and artists for live events
- Managed post-auction logistics including winner communication and shipping
- Contributed to raising nearly $10,000 for St. Jude Children’s Research Hospital
Tipsy Elves
Senior E-Commerce Operations Lead | 02/2024 - 01/2026
Owned day-to-day marketplace operations for a high-volume apparel brand, with primary responsibility for catalog health, content quality, and platform stability across Amazon and key retail marketplaces.
- Owned and optimized a 2,000–4,000 SKU marketplace catalog across Amazon and Target
- Led PDP creation and optimization including attributes, variations, and parent-child structures
- Built A+ Content, size guides, comparison charts, and visual assets to improve conversion
- Managed time-sensitive catalog casework including suppressions, policy issues, and reinstatements
- Developed internal tools and automation to reduce errors and improve operational efficiency
- Coordinated launches and seasonal updates with merchandising, production, and leadership
- Acted as internal marketplace SME for high-impact issues and platform decisions
Tipsy Elves
Amazon Operations Lead | 02/2023 - 02/2024
Led Amazon catalog operations and day-to-day execution, bridging tactical work and higher-level decision-making during periods of growth and increased catalog complexity.
-Led day-to-day Amazon catalog operations and listing maintenance
-Owned PDP updates, variation setup, and attribute accuracy
-Partnered with merchandising and production on launches and catalog updates
-Supported issue resolution for suppressions, condition complaints, and policy flags
-Helped standardize workflows and documentation for catalog management
Tipsy Elves
Amazon Operations Specialist | 03/2022 - 02/2023
Supported Amazon marketplace operations with a focus on execution, accuracy, and catalog upkeep.
-Maintained listings, attributes, and variation relationships
-Executed PDP updates and content changes based on internal direction
-Assisted with catalog audits and issue resolution
-Supported launches and seasonal updates
-Learned Amazon policies, catalog structure, and operational best practices
Dachi Collective
E-Commerce & Graphic Design Lead | 01/2013 - 12/2022
Hybrid role spanning creative, ecommerce, and in-house apparel production for a DTC brand.
- Owned end-to-end ecommerce operations for a vertically integrated apparel brand
- Designed all product graphics, branding, apparel, and promotional assets
- Optimized listings, pricing, variants, and FAQs to improve conversion
- Scaled seasonal volume to 200–400 units per day during peak demand
- Coordinated production, fulfillment, and shipping to maintain fast turnaround
- Leveraged in-house printing to optimize costs and
Sidestage Printing
Founder | Creative & Production Lead | 07/2004 - 03/2022
Founder and operator of a boutique screen printing and apparel production studio.
- Led end-to-end custom screen printing projects from client intake through production and fulfillment
-Created original artwork and production-ready designs including color separations and multi-color setups
- Executed short-run and multi-hundred unit jobs with fast turnaround and consistent quality
- Built long-term client relationships spanning 3–10+ years with repeat institutional partners
- Managed pricing, invoicing, materials sourcing, quality control, and delivery
Point Loma High School
Visual Coordinator – Marching Band | 07/2009 - 06/2017
Led visual instruction and ensemble coordination for a competitive high school marching band program, supporting performance execution and student leadership development.
- Executed visual programs for competitive performances and events
- Coordinated instruction for ensembles of 35–150 students
- Mentored student leaders and reinforced performance standards
- Planned and led rehearsals on deadline-driven schedules
- Adapted instruction in real time under performance pressure
Damascus
Production Manager | 02/2012 - 07/2013
Managed day-to-day screen printing operations in a small apparel production environment, balancing quality, efficiency, and on-time delivery.
- Managed print schedules and production workflows to meet delivery timelines
- Ensured consistent print quality across materials and complex color runs
- Assisted production planning and coordination within a small team
Education history
Helix High School, La Mesa CA
| 2000 - 2003
Grossmont College
Art / Graphic Design
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