Clarke Dolton: Marketing Manager in Santa Cruz , CA

Execution of yearly marketing schedules. Acquisition, contracts, and support of sponsored athletes and teams. Management and creation of print and web based advertising and video production. Management of X-Fusion attended events and trade shows within the USA. Design and build-out the Interbike trade show booth. Social Media Support. Management of Vehicle fleet. Creation and distribution of promotional items including soft goods and other promotional items. Catalog creation / in-house graphic design needs. Customer Service / Technical Support New product ride testing.

Was primarily the assistant to the owner of Tomac Bikes. Technician who was responsible for building and shipping of new bikes sold directly to customers. Advised in the development of new bicycles being created. Was responsible for day to day correspondence with customers, via email and phone conversations as the resident “tech” and customer service expert. Was responsible for maintenance and upkeep of company vehicles. Was responsible for organizing, traveling to and participating in all company events, which included race events, Interbike, field-testing, and other expo/marketing events. Was responsible for the creation and installation of the Tomac Interbike booth. Traveled to Taiwan to oversee complete bike builds at our assembly factory. Was responsible for all prototype bike builds and providing feedback on any issues associated with pre-production bikes.

Management of the Race Department. Management and scheduling of events attended Management of all sponsorship product, assembly, distribution and support. Maintained a working relationship with all sponsored teams and athletes. Event attendance on both NORBA and World Cup MTB racing circuits. (4 months of travel per year) Carried a Class A Commercial Drivers License. Managed upkeep, logs, permitting and licensing of a Class A commercial Vehicle. Provided timely written feedback on all in-field-testing of new products.