Connor Folley: Board Member in Seattle, WA

We are a team of Amazon veterans building technology and providing services that empower brands to fully realize their eCommerce potential. Downstream specializes in Amazon performance marketing services- pairing eCommerce native paid search technologies with a team of industry-recognized search experts to transform your brand from a share challenger to a share leader.

We help manufacturers understand how the Amazon pieces fit together and how manufacturers can best approach brand, supply chain, and sales disciplines on the Amazon platform.

In this role, I drive the marketing efforts for Amazon consumer electronics and musical instruments with end-to-end ownership encompassing the creation of marketing plans, building creative assets, identifying the best customer targets, executing campaigns and analyzing results. I lead traffic driving initiatives across various marketing channels (e.g. direct, email, paid search, associates) and serve as a category subject matter expert across multiple areas.

K2 is an international portfolio of 14 world renowned brands and over 40 consumer product categories. - Managed global consumer and dealer marketing at K2 Sports - Responsible for brand and product identity, brand and marketing strategy, product management, community initiatives, grassroots marketing, creation of sales and marketing collateral, website design and management, athlete relations, PR, video production, content creation, and more.