David Lin: in Westford, MA

Led the client servicing and renewal of over $6 million dollars in Sacramento Kings Corporate Partnerships. Accounts included Anheuser Busch, Comcast, XFINITY, Intel, DraftKings, U.S. Bank, Raley's, Muscle Milk, Adidas, Jamba Juice, Uber among others. Proactively executed contracts and added value opportunities for partners. • Oversaw the development of a departmental social/digital case study library across sports and entertainment sponsorship, focusing on top brands, key trends and best practices. The library assisted the sales and activation teams in developing new inventory and cutting-edge digital programs for new and current partners. • Worked cross functionally and collaboratively with Kings Internal Departments, Corporate Partners and their Agencies to develop creative activation strategies that achieved partner objectives. Operated within tight deadlines and strict budgets. Helped manage three partnership coordinators and a department intern. • Sold and negotiated $10.2 million in contractually obligated income for Sacramento's new Downtown Arena, Golden 1 Center. Achieved 110% of designated sponsorship sales goal for the 2016-17 NBA Season. • Acquired over $2,850,000 of incremental sponsorship revenue through upsells from 2013-2017. • Created, presented and delivered business collateral including: budgets for contractual partners, mid-season reviews, renewal presentations & sales worksheets, and annual reports.

Led new business efforts and servicing for the sports and music verticals, leveraging Hashtagart's full suite of turnkey and custom applications. Created new brand relationships and unique campaigns leading to significant ROO and ROI for clients. • Secured campaigns with the Seattle Seahawks and Montreal Canadiens, generating $25,000 of new business and tens of thousands of consumer interactions through Facebook and Twitter.

Managed Chevrolet's New York market activation team for the Chevy Street Team tour. Oversaw staff of 5 and originated over 39,000 customer interactions and 8,800 leads, over-delivering against market expectations. • Provided Genesco's largest clients (Miller Coors and Pepsi) with potential activation opportunities within social media. Delivered insight on established and growing social networks and developed a robust archive of best brand practices. Presented research and campaign ideas to Genesco's CEO.